Lancaster, PA - October 31, 2013 - (PR.com) - Coldwell Banker Select Professionals, a top Real Estate brokerage in Pennsylvania, today announced a new agreement with Trulia, a leading online marketplace for home buyers, sellers, renters, real estate agents and brokers. The Trulia Accelerate program helps to strengthen brokerage businesses with enhanced agent performance. The program provides industry-leading tools and premium branding to help Coldwell Banker Select Professionals capture more market share, recruit and retain top performers and expand its brand into new markets.
"Today we’re taking our relationship with Trulia to the highest possible level," observed Coldwell Banker Select Professionals partner Ryan C. Hess. "Our agents have enjoyed free premium listing displays on Trulia for over two years already as part of our commitment to offering more free services than any other brokerage in Central PA. With our Trulia Accelerate partnership, we complete the circle to give our agents the maximum free options we can."
"With the real estate recovery now in full swing, we’re on pace to see more homes sold in 2013 than we have since 2007," said Pete Flint, CEO and Co-Founder of Trulia. "Real estate agents and brokers who were working in a tough buyer’s market and aggressively searching for home buyer leads just a few years ago are now getting multiple offers on homes and looking to find home sellers. In today’s competitive environment, it’s crucial for brokers and agents to stand out. Trulia provides the ideal online marketplace with 35 million home buyers and sellers, visiting our website and using our mobile apps every month."
With Trulia Accelerate, Coldwell Banker Select Professionals gets more than access to one of the leading online real estate audiences; it gets increased visibility with consumers and agents with premium branding on each agent’s profile as well as on the search results pages of Trulia’s agent directory. Branding is also provided for important communications, such as lead emails. The program also helps Coldwell Banker Select Professionals generate loyalty among their agents by providing them with resources to help them outperform the competition, including best-in-class tools to win more listings and close more deals and customized agent training and a resource library to help them more effectively market themselves online, drive productivity, and capture more market share.
Coldwell Banker Select Professionals also enjoy the benefits of Trulia Premium Listings. Listings are branded on both the search results page and listing detail pages to increase brand awareness for Coldwell Banker Select Professionals in local markets. They also receive prominent exposure in search results and earn three to five times more leads, views and clicks from visitors to Trulia.
Coldwell Banker Select Professionals serves all of Central Pennsylvania with over 250 real estate agents in offices in Lancaster, Ephrata, New Holland, Wyomissing, Lebanon, Hershey, Harrisburg, Camp Hill, York and Hanover. Coldwell Banker Select Professionals is a principal broker for Cartus and USAA relocation services in Central PA, and has been named a Chamans Circle brokerage in the top 51 franchises for Coldwell Banker worldwide. Read more at www.cbsp.com.
Trulia gives home buyers, sellers, owners, and renters the inside scoop on properties, places, and real estate professionals. Trulia has unique info on the areas people want to live that can't be found anywhere else: users can learn about agents, neighborhoods, schools, crime, commute times, and even ask the local community questions. Real estate professionals use Trulia to connect with millions of transaction-ready buyers and sellers each month via our hyperlocal advertising services, social recommendations, and top-rated mobile real estate apps. Trulia’s Market Leader subsidiary, delivers the leading end-to-end technology and marketing solutions that enable real estate professionals to grow and manage their businesses. Trulia is headquartered in downtown San Francisco. Trulia is a registered trademark of Trulia, Inc.
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate.