Home Care Assistance Opens New West Texas Office

Senior care leader meets growing demand for in-home care services in Midland and surrounding areas.

Midland, Texas (PRWEB) November 07, 2013 - Home Care Assistance, a leading international provider of non-medical, in-home senior care, is excited to announce the opening of its new Midland location. Servicing all of the Permian Basin, Home Care Assistance West Texas is staffed and ready to meet the growing demand for in-home care services among seniors in the area. The office is located just north of Midland Country Club on highway 349 in Houston Business Park. The Midland location marks the opening of the 82nd office in North America.

"I am excited to share what makes Home Care Assistance unique in the home care industry; I am confident this new location will not only be a great resource for the residents of Midland and surrounding areas, but will also create a significant number of new jobs," said Kendall Warren, co-owner and Client Care Manager of Home Care Assistance West Texas. "Our mission is to change the way the world ages through innovative offerings such as our proprietary Balanced Care Method, which is based on the scientifically studied lifestyles of the longest living people on Earth, and our Cognitive Therapeutics Method, an activities-based program designed to delay the onset of cognitive decline."

Warren conducts free in-home consultations for all clients which include queries about care needs, mobility issues and scheduling preferences; personal questions about dietary preferences, favorite activities and personality traits are also asked. Using the information gathered from the two to three hour interview, she matches caregivers with clients who are best suited to their needs to ensure consistency over time and improved quality of life.

Background checks, reference checks and work authorization are all completed along with a proprietary Caregiver Personality Screening test. The screening test is used to verify applicants’ suitability for the caregiving career by assessing traits such as honesty, kindness and conscientiousness.

89% of seniors say they would prefer to keep living at home than move to a facility. Yet every year, thousands continue to enter nursing homes—never knowing they had the option to remain in their own homes, with assistance from a home caregiver. Home Care Assistance expertly matches caregivers with clients to ensure your elderly parent or loved one feels safe and comfortable in their own home. Services Home Care Assistance provides include:

  •     Hourly and live-in care
  •     Cooking and light housekeeping
  •     Laundry and change of bed linens
  •     Grocery shopping and errands
  •     Companionship and range of motion exercise
  •     Bathing, dressing and grooming assistance
  •     Transportation to doctors’ appointments, supermarket, pharmacy
  •     Assistance with walking and transferring
  •     Status reporting to family
  •     Medication reminders

To schedule a free in-home assessment, or to speak with Kendall directly please call (432) 695-6489. For more information about Home Care Assistance of West Texas visit http://www.HCAWestTexas.com. The office is located at Houston Business Park, 6415 North Hwy 349 in Midland, Texas.

About Home Care Assistance

Home Care Assistance is the leading provider of home care for seniors across the United States and Canada. Our mission is to change the way the world ages. We provide older adults with quality care that enables them to live happier, healthier lives at home. Our services are distinguished by the caliber of our caregivers, the responsiveness of our staff and our expertise in Live-In care. We embrace a positive, balanced approach to aging centered on the evolving needs of older adults. A 2013 Franchise500® and Inc. 5000 Company, Home Care Assistance has received numerous industry awards including Entrepreneur’s Fastest-Growing Franchises and Franchise Business Review’s Top 50. For more information about Home Care Assistance, our services and franchise opportunities, visit homecareassistance.com or franchise.homecareassistance.com.


Kathryn Zakskorn
Home Care Assistance


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Home Care Assistance is the leading provider of home care for seniors across the United States and Canada. Our mission is to change the way the world ages.


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