Global Franchise Consulting Company Launches Regional Middle East Operations

Management 2000 opens first international office in Dubai to cover the wider Middle East, North Africa and Turkey region.

Tucson, Ariz. – October 22, 2013 - Global growth strategy and franchise consulting company Management 2000 (M2000) announced today the launch of its operations in the Middle East, North Africa and Turkey region (MENAT).

As one of the world’s industry leaders, M2000 brings more than 30 years of experience and comprehensive portfolio of services, systems and processes to its new hub based in Dubai.

Founded and led by Bob Gappa, a global authority in business expansion strategies and franchising, M2000 has worked with 1,400 companies across hundreds of locations in the U.S., Canada and around the world and has pioneered numerous franchise system innovations that have become industry standards.

"The region is undergoing a transformation with the unprecedented growth of franchises and emergence of a new generation of multi-unit companies. Ensuring competitive advantage and success requires building sound customer-centric organizations with proven franchising methods and systems on a global level," said Gappa, speaking ahead of a visit to the UAE and Saudi Arabia to launch the MENAT operations. "With our new office in Dubai and seasoned team of professionals, we will support established, fast-growing and start-up companies, helping them realize their long-term profitable growth."

Hussein Murad, a senior executive with more than 20 years of leadership experience in management consulting, retail and market expansion programs, performance management and organizational effectiveness, heads the MENAT operations team as Managing Director. Murad has played a vital role in brand building for Fortune 500 companies and regional brands across the Middle East. M2000 has a very experienced team in the USA with many years in various industries, all focusing on growth and profitability. A team of highly regarded consultants will join Murad in the Dubai office, each bringing their own specialized area of expertise within strategic business development and management.

"We are very excited to bring the exceptional expertise of Management 2000 to the region. This comes at a time when both emerging and established companies are looking to expand through multi-unit models that can deliver a winning and sustainable corporate performance," said Murad. "Successful franchising is a proven growth system as well as an economic and social catalyst. By bringing the most advanced franchising and multi-unit knowledge and systems to our markets, we look forward to encouraging the evolution of a strong middle class, leading to greater prosperity and socio-economic development in the region."

M2000 works with some of the world’s best-known brands including Ace Hardware, Burger King, Chili’s, Little Caesar’s, Target, Baskin Robbins, Haagen-Dazs, T.G.I.F., Thrifty Car Rental, Sir Speedy Printing, Starbucks, Fat Burger, Krispy Kreme, Diet Center, Toni & Guy, Mailboxes, etc., Century 21 Realty, Cruise Holidays, Clean ‘N Press, Dwyer Group (Mr. Rooter, Glass Doctor, etc.), Gloria Jean’s Coffee, Cinnabon, Subway, Pizza Hut, Cardinal Health, Pearle Vision, Molly Maid, 1-800-Flowers, Sylvan Learning, Yum! Brands (Pizza Hut, KFC, Taco Bell) and ALBAIK in Saudi Arabia.

Gappa has worked closely with the International Franchise Association (IFA) for many years. As director of education, he was instrumental in pioneering training seminars for franchisors and in the early stages of founding the CFE (Certified Franchise Executive) program. Based on its track record of excellence, M2000’s training courses offer CFE credits throughout the world, now including MENAT. Gappa is also the author of many articles and white papers including numerous chapters in books published by the IFA on the role of franchising as a business growth strategy, which have become professional and academic references.

For more information, please visit

About Management 2000

Management 2000 is one of the world’s foremost growth strategy and franchise consulting companies. The company has provided consulting services and solutions to more than 1,400 franchise brands during its 32 years of being the Premier Franchise Consulting Company. The company is widely recognized as an expert at helping companies franchise their businesses effectively. Management 2000 consults with existing franchise brands by helping them achieve greater profit and growth and transforming themselves into World Class Customer-Centric Brands. The company provides a diverse range of consulting services that are developed and mastered to help franchise businesses or improve existing businesses. Management 2000 has offices in Arizona, Arkansas, Texas, and Dubai. For additional information on its operations in the MENAT region, please call +9714 3926610 and all other areas, 800-847-5763 or 520-818-9988. For more information and a comprehensive listing of services and clients, please visit

SOURCE Management 2000



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Management 2000 serving Franchisors since 1981. Our expertise: Granting Franchises, Train Field Consultants, Planning Meeting, Measure Customer Satisfaction, Write & Update Operating Manuals, Franchisees' Profit & Growth, Convention Speeches.

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