November 12, 2013 // Franchising.com // WEST PALM BEACH, FL – Hurricane Grill & Wings, an island-inspired franchise with more than 57 locations, has announced Doner, a full service advertising firm, as its agency of record (AOR) for marketing and branding support. The agency’s Atlanta office will take the lead on the account to provide strategic insight-driven campaigns aimed at solidifying Hurricane Grill & Wings mission to be the leader for consumers seeking a fresh, restaurant experience.
After a three month search process, Hurricane Grill & Wings selected Doner based on their extensive experience producing effective and result-driven campaigns for numerous national restaurant brands. Starting immediately, Doner, will assist in defining strategy and vertical integrated tactics to reinforce the restaurant’s positioning. The agency will carry out a multi-faceted internal marketing campaign involving in-store branding and menu designs; alongside external initiatives such as innovative content creation and social media projects to elevate the Hurricane Grill & Wings’ brand.
"We are committed to enhancing our brand image and creating a new buzz about our company in the restaurant industry and amongst our consumers," said Martin O’Dowd, President of Hurricane Grill & Wings. "We look forward to working with Doner as we believe the agency will strategically create campaigns and marketing collateral to take our company and concept to the next level."
"Hurricane Grill & Wings is a strong leader in their industry and we are excited to begin working with this brand," said Jason Hatfield, Senior Vice President of Brand Leadership at Doner. "We are eager to implement the strategic plan we have created that will further enhance the Hurricane Grill & Wings concept among their target audience."
For more information on Hurricane Grill & Wings please visit www.HurricaneWings.com. For additional information on Donor, please visit www.donor.com.
Hurricane Grill & Wings® whose trademark is "Live with Flavor®" is known for its uniquely savory, never frozen, fresh jumbo chicken wings, offered with a choice of more than 30 signature sauces and rubs. Named by USA Today as one of "10 Great Places to Wing It," selected as one of the "Future 50" by Restaurant Business and recently listed on Inc. Magazine’s 500/5000 list, Hurricane Grill & Wings’ menu items are cooked fresh to order with high quality ingredients and zero trans fats. Other menu options range from the world famous garlic & parmesan fries, salads to fresh, never frozen Certified Angus Steak Burgers and Grilled Mahi-Mahi along with a full bar and line-up of craft beers and wine. The original Hurricane Grill & Wings opened in Fort Pierce, Fla., in 1995. There are over 57 locations in ten states, including Alabama, Arizona, Colorado, Florida, Indiana, Michigan, Minnesota, New York, North Carolina and Texas, with additional restaurants planned nationwide.
Doner is a full-service, performance-driven advertising agency that has built on its strong creative legacy to create a truly modern, integrated creative network with offices in Detroit, Atlanta, Cleveland, London and Los Angeles. Doner moves at the speed of business, offering true integration and total activation through proprietary tools and in-house proficiencies including a multi-platform production studio, media planning and buying capabilities, a state-of-the-art digital technology hub—the Digital Underground, and the Doner Social Currency Index—a measurement tool that tracks overall brand visibility. With over $1 billion in billings, Doner is a part of the MDC Partners network and serves clients including ADT, AutoTrader.com, Choice Hotels International, Chrysler Group LLC, The Coca-Cola Company, Cox Communications, DuPont, Harman, Serta, Sherwin-Williams, Smithfield Foods and The UPS Store.
SOURCE Hurricane Grill & Wings®
Konnect Public Relations
Hurricane Grill and Wings has 80 restaurants open or under construction across 15 states, and continues to expand rapidly with both corporate and franchised locations.
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