RE/MAX Regional Services Develops Mobile App Exclusively for its Real Estate Brokers and Agents

Completely Customizable Tool To Deliver Augmented Reality, Automated Map Refreshing, and More

ALPHARETTA, Ga. - Nov. 13, 2013 // PRNewswire // - Dane Ellison, CEO of RE/MAX Regional Services (RRS), the franchisor organization that supports almost 300 independently owned RE/MAX real estate offices in Southern Ohio, Georgia, Kentucky, Tennessee and Southeastern Michigan, today announced that on March 1, 2014, RRS will roll out its own branded mobile app for exclusive use by RE/MAX Brokers and Agents.

"Each agent will be able to customize his or her own App – so you could say we are really launching 4,000 different apps," says Ellison. "Everyone in our organization will have the opportunity to uniquely brand themselves and take advantage of one of the most technologically-advanced real estate tools on the market."
Agents, after personalizing their unique app with their photo and contact information, as well as their brokerage firm's branding, will be able to easily share it with their clients through widgets on their websites, a link in their email signature or a text code. The app will show listings under IDX or VOW rules, as applicable.
Most importantly, all leads generated will be routed to the agent the app is branded to, and appropriately tracked, fully integrated and accounted for in the corresponding CRM system.

"My agents and I are very excited about the new app. It will allow us to connect better with our customers and provide them with another tool for finding the perfect home," said RE/MAX Elite broker, Kim Schieldknecht. "The younger market relies heavily on their mobile devices and as they become home buyers, this tool will allow them to do their home search on the go."

Homebuyers and sellers will appreciate the app's augmented reality, the ability to compare images from multiple listings side-by-side, automatic map refreshing and much more. This RSS mobile app will feature 'Best in Class Mapping' including a full size photo, price, address, MLS#, and listing the square footage, number of bedrooms and bathrooms.

"Only RE/MAX brokers and agents within our RRS organization will have access to this free, new tool that we have developed just for them and they will be sharing the app, and its many consumer based features, with their clients," explains Ellison. "RRS will provide extensive training as well, so that everyone is able to maximize the benefits of their own, customized RE/MAX mobile app."

The new RRS mobile app will be available on iPhones and iPads running iOS 5 and later, as well as Android devices running Google Android OS Version 2.2 or higher and be offered as a 'Mobile Marketing Suite', including Sign Rider – Voice, Text, and QR codes; Mobile Web and Apps.

About RE/MAX Regional Services

RE/MAX was founded in Denver in 1973 by Dave and Gail Liniger. In 1978, the first franchised RE/MAX Regional office was opened in Georgia. Today, RE/MAX Regional Services (RRS) provides outstanding support to close to 4,000 agents in nearly 300 offices in Georgia, Kentucky, Tennessee, Southern Ohio and Southeastern Michigan. RRS ensures its real estate professionals are leaders in technology, training and expertise, to best serve the homebuyers and sellers in their communities.

With offices in more than 90 countries and the most productive sales force in the industry, RE/MAX sells more real estate than any franchise company in the world. RE/MAX agents are passionate about the communities in which they live and work, and are proud to have raised more than $130 million for Children's Miracle Network Hospitals, Susan G. Komen for the Cure® and other charities. For more information visit

SOURCE RE/MAX Regional Services


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RE/MAX has been the leader in the northern Illinois real estate market since 1989 and is continually growing.


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