Realogy Innovation Summit Powered by Retsly Hailed as Success

Team 'Real Kick' Wins Real Estate Industry's First-Ever Live Software Development Competition

MADISON, N.J. - November, 8, 2013 - Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services, announced the winning entries from the Realogy Innovation Summit – Powered by Retsly (#RISR13), a live competition for software developers to create new applications for residential real estate held around the clock from Nov. 6-7 at the Moscone Center in San Francisco.

Team Real Kick, comprised of Justin Durack, Andrew Lockhart and Sagar Mehta – a group of developers based in San Francisco, was crowned the winner of the Realogy Innovation Summit – Powered by Retsly for its innovative app created in under 28 hours. Described as a mobile customer relationship management (CRM) tool for Realtors®, this app sends suggested listings to clients directly via the smart phone app. The Real Kick app can manage the likes and interests of clients (e.g., commute time) so that listings sent are tailored to individual client needs. Best of all, the Real Kick app is a two-way communication channel between the agent and the client.

"Our goal is to drive innovation in the real estate industry," said Alex Perriello, president and chief executive officer of the Realogy Franchise Group. "We were impressed by the creativity and functionality of the apps that these teams of developers created in less than two days."

"It was rewarding for us to hear from the developers that Retsly’s unique API (application programming interface) was so easy to use and made such a high level of productivity possible in this timed competition," said Joshua Lopour, co-founder of Retsly. "The engagement of Realtor ambassadors from the Realogy brands as a sounding board for developers helped many of the teams change course during the competition, which wouldn’t have been possible without our API."

Approximately 90 software developers attended the inaugural event, and 15 of the 25 competing teams were able to present working applications by the deadline. In addition to Real Kick taking top honors, the four runners-up were:

  • Rent or Buy: A one-click market analysis app that compares the cost of renting vs. buying, then displays available properties in the area. Shake to show different neighborhoods.
  • Home or Not: Like Hot or Not for real estate home searches.
  • Curb Call: Like Uber, but for real estate home showings. Find a home on the app and get connected to nearby agents. First agent to claim it gets the lead.
  • Abode: Shrinks the time it takes for an agent to enter a listing online. Creates a marketing website for the property right from an agent’s phone.

In aggregate, the Retsly data platform provided developers access to approximately 2 million property listings during the two-day event. Retsly used data feeds from some of the nation’s largest multiple listing services and the proprietary listings databases of Realogy’s residential real estate franchise brands: Better Homes and Gardens Real Estate, CENTURY 21, Coldwell Banker Real Estate, ERA Real Estate and Sotheby’s International Realty. Participating MLS associations include California Regional Multiple Listing Service, Midwest Real Estate Data, Sandicor, Connecticut MLS, InterMountain MLS, and

The judging panel included industry leaders such as: Russ Bergeron, CEO of Midwest Real Estate Data LLC (MRED); Annie Ives, CEO of TheMLS; Ray Ewing, CEO of Sandicor Inc.; Cameron Paine, CEO at the Connecticut Multiple Listing Service, Inc.; and Realogy’s Alex Perriello.

About Retsly

Founded in 2013, Retsly Software Inc. is a backend as a service that aggregates and enhances MLS data and implements a cohesive real-time API as well as an open-source SDK for developing data-driven real estate products in the most efficient environment available to date. Retsly is a member of the Real Estate Standards Organization (RESO), the body that publishes data standards for the real estate industry. Currently Retsly is working with the top Multiple Listing Services and provides access to over 500,000 agents and brokers. In September 2013, Retsly was selected to join GrowLab, startup accelerator based in Vancouver, British Columbia. For more information visit

About Realogy Holdings Corp.

Realogy Holdings Corp. (NYSE: RLGY) is a global leader in residential real estate franchising with company-owned residential real estate brokerage operations doing business under its franchise systems as well as relocation and title services. Realogy's brands and business units include Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, The Corcoran Group®, ERA®, Sotheby's International Realty®, NRT LLC, Cartus and Title Resource Group. Collectively, Realogy's franchise system members operate approximately 13,600 offices with 244,000 independent sales associates doing business in 104 countries around the world. Realogy is headquartered in Madison, N.J.

SOURCE Realogy Holdings Corp.

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Realogy's company-owned real estate brokerage, is the largest residential brokerage company in the United States, operates under several of Realogy's brands and also provides related residential real estate services.


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