SVP of North America Operations John Peters will Become a Wendy's Franchisee

And Plans to Purchase 38 Restaurants in the Company's Phoenix Market; Industry Veteran Bob Wright will Join Wendy's as Chief Operations Officer

November 21, 2013 // // DUBLIN, OHIO - The Wendy's Company (NASDAQ: WEN) announced today further progress on its system optimization initiative and a transition in its operations leadership team.

John Peters, Senior Vice President of North America Operations, has formed a partnership with prominent Wendy's ® franchisee Rick Holland, and together they have signed an agreement to purchase 38 company-operated restaurants in the Phoenix market as part of Wendy's system optimization initiative. Peters will also lead operations for 73 Wendy's restaurants that Holland currently owns in Arizona, Colorado, Michigan, South Dakota and Ohio. The Phoenix transaction is scheduled to close in the first quarter of 2014 and will include an agreement for new restaurant growth and re-imaging.

Bob Wright will rejoin Wendy's in early December and will assume the Chief Operations Officer role in the first quarter of 2014 after a transition period with Peters. Wright, a restaurant industry veteran with a broad leadership background including previous Wendy's brand experience, will work together with Peters through the first quarter of 2014 to ensure an orderly transition.

Wendy's on Track to Sell 425 Company-Operated Restaurants in the United States

Wendy's announced plans in July to geographically concentrate its restaurant ownership through the sale of about 425 Company-operated restaurants in 13 U.S. markets, primarily in the West. Restaurants are being sold to qualified operators on a market-by-market basis, with the completion of this process targeted by second quarter 2014. Included in these agreements are specific plans to reimage certain restaurants in Wendy's contemporary Image Activation restaurant design. They also include development plans for new restaurants.

As a result of system optimization, Wendy's President and Chief Executive Officer Emil Brolick said: "The Company expects to generate a higher operating margin and stronger free cash flow, along with further enhancing the quality of its earnings with a more predictable revenue stream from a higher percentage of royalty and rental income. This transaction with John Peters will ensure that an important market - Phoenix - will be led by a superb operator and an experienced veteran of the Wendy's system."

John Peters said: "I am very excited about the opportunity to become a Wendy's franchisee after more than 30 years with the Company. We are driving this brand toward a great future. We have a strong product pipeline, the best marketing awareness since the Dave Thomas campaign, a powerful way to connect with consumers through Image Activated facilities, and our restaurant operations continue to improve."

As part of its system optimization initiative, the Company has now sold or has announced signed agreements to sell 210 total restaurants this year. Transactions or agreements announced to date include:

  • 54 restaurants, including one in development, in the Salt Lake City market to a subsidiary of NPC International, Inc., in addition to 24 restaurants in the Kansas City market to NPC.
  • 24 restaurants, along with two future locations, in the Seattle market to Cedar Enterprises, Inc., a long-time Wendy's franchisee
  • 30 restaurants in the St. Louis market to BB St. Louis, LLC, a partnership headed by current Wendy's franchisee and former National Basketball Association great Junior Bridgeman, along with current NBA star Chauncey Billups
  • A total of 40 restaurants to eight franchisees in other markets

Bob Wright To Lead Operations; Former President & Coo Of Charley's Grilled Subs

Bob Wright Most recently, Wright was President, Chief Operating Officer and interim CEO of the Charley's Grilled Subs chain. In this general management role, he led all company and franchise operations, marketing, supply chain, training, HR and business analysis for the Charley's system, which has more than 500 restaurants in 47 states and U.S. territories and 20 countries.

Previously, he was Executive Vice President of Company and Franchise Operations for Checkers Drive-In Restaurants, where he was responsible for more than 800 restaurants operating as Checkers and Rally's.

Prior to his most recent roles, Wright held a number of positions of increasing responsibility, scope and complexity for Wendy's International, Inc., including Vice President - Operations and Training Integration; President of the Café Express brand; Director of Area Operations; and Franchise Area Director.

Wright started his career with Domino's Pizza, where he held a number of roles supporting both company and franchise operations over an 11-year period. He earned a bachelor's degree in Business Management from LeTourneau University in Longview, TX, where he was an honors graduate.

"We are thrilled about Bob returning to Wendy's," said Brolick. "He's a tremendous leader, has extensive restaurant operating knowledge and possesses valuable Wendy's brand experience," said Brolick. "He will focus on further improvement in delivering the brand promise for customers in all of our North America restaurants and he will champion our People Activation initiative to create 'A Cut Above' experience in our restaurants."

About The Wendy's Company

The Wendy's Company is the world's third-largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company-operated restaurants in the United States and 28 countries and U.S. territories worldwide. For more information, visit or

Forward-Looking Statements

This news release contains certain statements that are not historical facts, including, most importantly, information concerning possible or assumed future results of operations of The Wendy's Company and its subsidiaries (collectively, the "Company"). Those statements, as well as statements preceded by, followed by, or that include the words "may," "believes," "plans," "expects," "anticipates," or the negation thereof, or similar expressions, constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Reform Act"). All statements that address future operating, financial or business performance; strategies, initiatives or expectations; future synergies, efficiencies or overhead savings; anticipated costs or charges; future capitalization; and anticipated financial impacts of recent or pending transactions are forward-looking statements within the meaning of the Reform Act. The forward-looking statements are based on the Company's expectations at the time such statements are made, speak only as of the dates they are made and are susceptible to a number of risks, uncertainties and other factors. The Company's actual results, performance and achievements may differ materially from any future results, performance or achievements expressed in or implied by the forward-looking statements. For all forward-looking statements, the Company claims the protection of the safe harbor for forward-looking statements contained in the Reform Act.

Many important factors could affect future results and could cause those results to differ materially from those expressed in or implied by the forward-looking statements. Such factors, all of which are difficult or impossible to predict accurately, and many of which are beyond the Company's control, include, but are not limited to:

(1) changes in the quick-service restaurant industry, such as consumer trends toward value-oriented products and promotions or toward consuming fewer meals away from home;

(2) prevailing economic, market and business conditions affecting the Company, including competition from other food service providers, high unemployment and decreased consumer spending levels;

(3) the ability to effectively manage the acquisition and disposition of restaurants;

(4) cost and availability of capital;

(5) cost fluctuations associated with food, supplies, energy, fuel, distribution or labor;

(6) the financial condition of the Company's franchisees;

(7) food safety events, including instances of food-borne illness involving the Company or its supply chain;

(8) conditions beyond the Company's control such as weather, natural disasters, disease outbreaks, epidemics or pandemics impacting the Company's customers or food supplies, or acts of war or terrorism;

(9) the effects of negative publicity that can occur from increased use of social media;

(10) the availability of suitable locations and terms for the development of new restaurants;

(11) risks associated with the Image Activation program;

(12) adoption of new, or changes in, laws, regulations or accounting policies and practices;

(13) changes in debt, equity and securities markets;

(14) goodwill and long-lived asset impairments;

(15) changes in interest rates;

(16) expenses and liabilities for taxes related to periods up to the date of sale of Arby's as a result of the indemnification provisions of the Arby's Purchase and Sale Agreement;

(17) the difficulty in predicting the ultimate costs associated with the sale of restaurants under the Company's system optimization initiative, employee termination costs, the timing of payments made and received, the results of negotiations with landlords, the impact of the sale of restaurants on ongoing operations, any tax impact from the sale of restaurants, and the future benefits to the Company's earnings, restaurant operating margin, cash flow and depreciation;

(18) other factors cited in the Company's news releases, public statements and/or filings with the Securities and Exchange Commission, including those identified in the "Risk Factors" sections of the Company's Forms 10-K and 10-Q.

The Company's franchisees are independent third parties that the Company does not control. Numerous factors beyond the control of the Company and its franchisees may affect new restaurant openings. Accordingly, there can be no assurance that commitments under development agreements with franchisees will result in new restaurant openings. In addition, numerous factors beyond the control of the Company and its franchisees may affect franchisees' ability to reimage existing restaurants or to complete the Company's system optimization initiative in accordance with the Company's expectations.

All future written and oral forward-looking statements attributable to the Company or any person acting on its behalf are expressly qualified in their entirety by the cautionary statements contained or referred to above. New risks and uncertainties arise from time to time, and it is impossible for the Company to predict these events or their impact. The Company assumes no obligation to update forward-looking statements as a result of new information, future events or developments, except as required by federal securities laws. The Company does not endorse any projections regarding future performance that may be made by third parties.

SOURCE Wendy's

Media and Investor Contacts:

Bob Bertini
(614) 764-3327

Dave Poplar
(614) 764-3311



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