Gourmet Growth in Fast-casual Capital: MOOYAH Burgers, Fries & Shakes Opens First Restaurant in Denver

Customizable Burger Franchise Chain Continues to Grow in Colorado with Second Opening in 2013

Dallas (PRWEB) December 09, 2013 - Burger enthusiasts in Denver, Colo. will have something new to drool over, as MOOYAH Burgers, Fries & Shakes, a fast-casual, "better burger" fries and shakes chain, is excited to announce the opening of its newest restaurant at 1390 South Colorado Blvd, Suite #900 on December 9, 2013. As the first MOOYAH restaurant in Denver, the brand hopes to become a Denver staple, bringing a delicious dining experience to families, friends and neighbors. This opening marks the brand’s second restaurant in Colorado, which will be spearheaded by business savvy husband and wife team, Jaime and Ileana Vasquez.

"Coming hot on the heels of our recent national expansion, we are very excited to provide a better, customizable burger concept to Denver and we’re very fortunate to be working with great partners who have such a depth of business experience like Jaime and Ileana," said Michael Mabry, Vice President of Operations and Franchise Development for MOOYAH. "Our franchisees are the driving force behind our success and we’re committed to expanding to new territories while providing the highest quality food and experience to our Guests in Denver."

Long-time Guests of MOOYAH while living in Dallas, Texas, the Vasquez family moved to Denver in 2010 and decided to invest in MOOYAH because they saw great potential in growing the brand in their new hometown. Ileana, originally from Veracruz, Mexico, will be the head of operations at the couple’s first restaurant. Coming from a background in media sales and hospitality, she will combine her knowledge of both industries to help MOOYAH thrive in the fast-casual capital. Ileana will have the support of her husband Jaime, who has extensive experience in marketing, sales operations and business development. Jaime’s impressive resume includes working at PepsiCo, LG Electronics Mexico, Cricket Wireless and WellBiz Brands.

"We are proud to bring the best, fresh 'better burger' option to Denver and strongly believe that it is poised for success here," Jaime said. "Denver is the fast-casual dining capital of America. Many interesting and exciting franchise concepts find success here because the market is vibrant and thrives on new innovative dining concepts. In addition to Colorado residents embracing the fast-casual dining culture, MOOYAH will resonate well with the community because our menu caters to both beef eaters as well as more health-conscious Guests who might be interested in our veggie and turkey burger options."

At MOOYAH, customization is king. Guests have the advantage of choosing from a variety of bread options, such as freshly baked white or wheat buns and hand-crafted lettuce wraps to accompany either the never-frozen 100 percent American beef patty, Jennie-O turkey patty or the mouthwatering veggie burger. Each gourmet burger creation comes with a selection of unlimited veggies and a choice of nine delicious sauces.

MOOYAH French fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Never one to forget dessert, MOOYAH offers handcrafted shakes, allowing Guests to choose from classic flavors like vanilla and chocolate, or opt to make their own creations with toppings such as cookie dough, peanut butter cups and more.

"MOOYAH prides itself on being a family-friendly business, from the Guests we serve to the franchisees who help us continue on our path of growth, we want everyone to feel welcome," said Natalie Anderson, Senior Brand Manager at MOOYAH, noting that the restaurant chain continues to attract favorable media attention throughout the nation for its commitment to quality products, innovative Social Media tactics, first-to-market products, and strong franchise growth.

"We’re confident this new restaurant in Denver will deliver a great Guest experience in addition to spreading awareness of the MOOYAH name and allow us to expand further in the state."

Seeing incredible growth in 2012 alone, MOOYAH continues its unending expansion, already awarding an additional 46 units nationally and internationally in the first three quarters of 2013, with plans to provide 400 jobs to local communities by year-end. The brand shows no signs of slowing down and aims to deliver a simple American classic that’s not only made well, but produced in a friendly and comfortable environment to new and fresh markets in the future. MOOYAH is currently focusing its expansion efforts in California, Florida and the Northeast.

About Mooyah Burgers, Fries & Shakes

MOOYAH Burgers, Fries & Shakes is a fast-casual, "better burger" concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. MOOYAH has been ranked 1st overall in Restaurant Business’s 2013 Future 50 list, listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row, and BurgerBusiness included MOOYAH in its list of "11 Burger Chains to Watch in 2011." In 2013, the brand was named "best burger" in its hometown by DallasChild and NorthTexasChild magazines. In the same year, MOOYAH received recognition in USA Today’s Top 50 Franchises for Military Veterans. For more information on MOOYAH, its menu or franchising opportunities, please visit http://www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.


Lauren Kaminski
No Limit Agency


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MOOYAH Burgers, Fries & Shakes is a fast-casual, "better burger" concept offering mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes.


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