MIAMI - December 9, 2013 // PRNewswire // - GRILLiT, Inc. ("GRILLiT" or the "Company") (OTC Pink Markets: GRLT) today announced that the Company has expanded the duties of its national public relations firm, Chicago based Sanderson & Associates to include all the Company's marketing and development efforts. Sanderson & Associates (@SandersonPR) has served hundreds of franchisors and thousands of their franchisees in a period of over thirty years.
"There are several new and exciting things happening at GRILLiT," said Rhonda Sanderson, president of Sanderson & Associates. "We want to make sure all of these transitions contribute positively towards our 5 year growth plan."
Ahead for the Company in 2014 and 2015 will be new locations in the Ft. Lauderdale/Miami market as well as planned further expansion in newly entered markets of Kentucky and Tennessee. The Company will also focus on expanding its message of fresh and healthy food choices, as well as making continuous improvements to its menu.
Founded in 2011, GRILLiT currently has two locations in South Florida and expects to open 21 company-owned locations and more than 50 franchised locations across the country over the next three to five years.
GRILLiT (GRLT) is a growing Latin-Caribbean fusion restaurant concept that marries fast casual to nutritious and healthy food. The company opened its first location in Miami in 2011 and specializes in chef-inspired custom crafted rice bowls, pasta and wraps as well as salads. GRILLiT utilizes domestic growers and delivers healthy cuisine using only fresh proteins, such as never-frozen chicken and Angus beef. Restaurants offer an inviting and comfortable atmosphere with an open kitchen and contemporary, industrial design. For more information, visit http://www.grillitinc.com.
Statements in this press release that are not purely historical facts, including statements regarding GRILLiT's beliefs, expectations, intentions or strategies for the future, may be "forward-looking statements" under the Private Securities Litigation Reform Act of 1996. Such statements consist of any statement other than a recitation of historical fact and can be identified by the use of forward-looking terminology such as "plan", "may", "expect", "anticipate", "intend", "estimate" or "continue" or the negative thereof or other variations thereof or comparable terminology. The reader is cautioned that all forward-looking statements are speculative, and there are certain risks and uncertainties that could cause actual events or results to differ from those referred to in such forward-looking statements. This disclosure highlights some of the important risks regarding our business. Specifically, the reader should not place undue reliance on statements regarding our ability to open 58 new franchised restaurants in the next five years. Additionally, there are number of other risk factors relating to our business more fully explained identified by us in our filings with the OTC Markets, which are available through http://www.otcmarkets.com.
Robert L. Tucker
Director of Corporate Development
Sanderson & Associates
SOURCE GRILLiT, Inc.
The founders of Grillit created their concept on a very simple principle: To demonstrate that the fast casual dining experience and fresh, nutritious home style cooking are not mutually exclusive.