DoubleTree by Hilton Opens in the Heart of Cosmopolitan Barcelona

Alexandra Barcelona, a DoubleTree by Hilton Offers Modern Elegance within Walking Distance of Cultural and Historic Sights

December 19, 2013 // //  This information originated in U.K. English. - BARCELONA, Spain and McLEAN, Va. - The Alexandra Barcelona, a DoubleTree by Hilton, began welcoming guests with all the hallmarks of the award winning upscale hotel brand. Opening in the exclusive Paseo de Gracia area, the hotel offers the perfect base for romantic getaways, family holidays or business trips with convenient connections to all parts of the city.

The full-service hotel's opening marks the Barcelona debut for the upscale DoubleTree by Hilton brand, and the property's location on Calle Mallorca places it within walking distance of the celebrated Rambla de Catalunya, as well as famous icons such as Gaudi's Casa Batlló and Casa Milá. The 116 guestroom hotel will continue to be managed by Diagonal Hotels, which operates a number of hotels in Barcelona, as part of an agreement with Hilton Worldwide.

John Greenleaf, global head, DoubleTree by Hilton, said, "Barcelona's rich cultural history makes it one of Europe's finest tourist destinations, and it is a great pleasure to bring the DoubleTree by Hilton brand to the city centre. Leisure travelers looking to explore the city and business guests seeking high quality conference and meetings facilities will all benefit from our globally-recognized service culture and can easily explore Barcelona from this stylish hotel."

Simon Vincent, president, EMEA, Hilton Worldwide, said, "Barcelona's enduring popularity amongst travelers makes it one of Europe's most visited cities and we are delighted to open DoubleTree by Hilton in this prime central location. Last year alone, travel and tourism directly contributed €57.1 billion to Spain's GDP, and our brands appeal to domestic and international visitors alike. This hotel will be the fourth DoubleTree by Hilton in Spain and we plan to open a further hotel in Girona operating under the brand in the coming months."

Following a substantial renovation prior to opening, Alexandra Barcelona, a DoubleTree by Hilton, now includes the Da Luca, serving Italian cuisine with a focus on fresh, high quality ingredients. Dishes include authentic specialties from the Liguria region in North Western Italy. Guests wishing to unwind at the hotel can relax in the designated 'wellbeing area', which features a dry Finnish Sauna and a soothing massage room.

Carolina Borrell and Javier Julia, managing directors of hotels, Diagonal Hotels, said, "Barcelona has long benefited from a large number of leisure visitors, but in recent years, it has also become an international focus for business travelers, and the city now hosts a number of large scale global conferences. The hotel's four function spaces, including a spacious multi-function room, contemporary A/V technology and a 24-hour business center with complimentary printing services, make it a great place for business travelers."

Included among the DoubleTree by Hilton brand exclusives that guests will enjoy is an industry-recognized service culture built around the idea of CARE, which stands for Create a Rewarding Experience for guests, team members and the community. It begins with the iconic chocolate chip cookie presented to each guest upon arrival, and extends throughout every element of their stay. Additional amenities include complimentary internet access, available throughout all guest rooms and public areas and a well-appointed fitness center

DoubleTree by Hilton is one of Europe's fastest growing hotel brands, with 46 hotels across the continent, and a further 23 under development. Hilton Worldwide has 8 hotels trading in Spain, including the Hilton Diagonal Mar Barcelona, Hilton Buenavista Toledo and the recently opened Hilton Garden Inn Seville.

The Alexandra Barcelona, a DoubleTree by Hilton is situated at Calle Mallorca, 251, Barcelona, 08008, Spain. For more information or to make reservations, please visit View more news about DoubleTree by Hilton openings at

About DoubleTree By Hilton

With a fast-growing, global collection of more than 360 upscale hotels in gateway cities, metropolitan areas and vacation destinations across six continents, every little thing we do at DoubleTree by Hilton inspires us to create a rewarding experience for our hotel guests, our team members and the communities we proudly serve. Our hospitality begins with a warm chocolate chip cookie welcome upon arrival and continues with the award-winning Hilton HHonors guest loyalty program, an array of fine services and amenities and our longstanding CARE Culture tradition that empowers more than 65,000 team members to provide the special comforts and acts of kindness that make the traveler feel human again.

To make reservations at any DoubleTree by Hilton hotel, travelers may visit our brand website at Social media users may connect with us at, and For the latest news, story starters and fact sheets about our brand, reporters and bloggers may visit our DoubleTree by Hilton Global Media Center at

About Hilton Worldwide

Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 94 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company’s portfolio of ten world-class global brands is comprised of more than 4,000 managed, franchised, owned and leased hotels and timeshare properties, with nearly 672,000 rooms in 90 countries and territories, including Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®.


Maggie Giddens
Director, Public Relations
Full Service Brands Hilton Worldwide
+1 703 883 5346

Tilly Shirlaw
Hilton Worldwide
+44 (0) 207 856 8723


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