Edible Arrangements® Names Craig Rubinstein New VP of Development, Ryan Hostetler as Franchise Marketing Manager

Appointments Signal Aggressive Franchise Growth Plans for 2014

December 19, 2013 // Franchising.com // WALLINGFORD, Conn. – Edible Arrangements® has selected Craig Rubinstein as its new Vice President of Development, and Ryan Hostetler has been named Franchise Marketing Manager, as the pioneer and global leader in handcrafted fresh fruit arrangements and treats prepares to aggressively expand its franchise base in 2014.

Rubinstein, who will oversee all domestic and international franchise development for Edible Arrangements, brings more than 20 years sales and management experience with such multi-national corporations as GE, Xerox, Pillsbury and Ralston Purina. Most recently he served as Executive Vice President with Edible Arrangements’ sister company Netsolace, which provides technology solutions for Edible Arrangements and the franchise industry.

Hostetler, who also moves over from Netsolace where he was the Marketing Manager, brings extensive digital marketing expertise to the development team. Prior to joining Netsolace and Edible Arrangements, he was Director of Marketing at Atlanta-based digital agency Silly Monster Media where he developed marketing and branding programs for companies in the retail, IT, medical and entertainment industries. Hostetler’s work has been featured on CNN, NBC News, PBS, Food Network and Variety Magazine.

"We expect the coming year to be one of significant, strategic expansion both in the U.S. and globally," said Edible Arrangements founder and CEO Tariq Farid. "Ryan and Craig bring the perfect combination of expertise and experience to lead that growth."

About Edible Arrangements®

With over 1,100 franchise locations open or under development worldwide, Edible Arrangements International, LLC is the world’s largest franchisor of shops offering creatively designed fresh fruit arrangements. In addition to its original Edible Arrangements® locations, the company’s rapidly expanding Edible To Go® stores also offer all-natural, fresh fruit smoothies, fresh squeezed lemonade and orange juice, and fresh fruit salads, sundaes and parfaits. Since its founding in 1999 in East Haven, Conn., the company has been recognized as an industry leader, ranking first in its category in Entrepreneur magazine’s annual "Franchise 500," Entrepreneur’s Top 40 of "Fastest Growing Franchises" and "America’s Top Global Franchises" as well as being included for eight consecutive years among the "Inc. 5000" list of the fastest growing privately-held companies. Edible Arrangements® fresh fruit bouquets and other gift items may be ordered by telephone at 1-877-DO-FRUIT, at one of the company’s retail stores, or online at EdibleArrangements.com. EDIBLE ARRANGEMENTS® and other trademarks noted are registered trademarks of Edible Arrangements, LLC.

SOURCE Edible Arrangements®

Media Contact:

Scott White
BizCom Associates
(214) 458-5751


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Edible Arrangements International, LLC is the world's largest franchisor of shops offering creatively designed fresh cut fruit arrangements.


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