Brightway Insurance Store Acquires Towne Center Insurance

Independent Insurance Retailer Franchisees on 2014 Acquisition Spree

JACKSONVILLE, Fla. - Jan. 2, 2014 // PRNewswire // - Brightway Insurance and its franchisees are in acquisition mode for 2014 as the company pursues licensing in all 50 states.

Brightway Insurance agency owner Ken Toney, whose retail store is located in Sanford, Fla., identified an opportunity in Lake Mary-based Towne Center Insurance Agency and took steps to acquire its book of business. The Towne Center Insurance customers join the Brightway store, as does previous owner Chris Palumbo, who will act as a producer working with Toney.

"Giving our franchisees the tools to grow is a big part of our future," said Brightway President Talman Howard. "We are happy to welcome Towne Center Insurance's clients to the fold and allow them to enjoy the benefits of Brightway's ideal customer experience, back office support and competitive rates."

This acquisition is the first of several for Brightway. The value-added insurance retailer seeks 2014 corporate acquisitions, assists its agents by paying a portion directly and financing their share of acquisitions.

Brightway Insurance spent 2013 investing in improved human capital, infrastructure and processes to allow for faster growth. The company is ramping up products as well as benefits to its agency owners, including a $500,000 investment in an advertising co-op program that encourages owners to reinvest in their stores to accelerate their growth. It has now reached 110 stores, 600 active employees, 205,000 policies and more than $300 million in written premiums.

Plans are in place to acquire licenses in nearly all 50 states by July. These licenses will allow the company to enter new geographic markets through organic growth and acquisition, giving it a quick footprint in new states in 2014.

Brightway Insurance's unique model allows agents to grow their books of business while its back office support team and systems manage renewals and other needs. In the case of Palumbo, his agency hit a ceiling and, without sufficient back office support, he was unable to grow his book of business further.

Through its new acquisition assistance program, Brightway provides its franchisees with access to capital in order for them to grow by acquisition, and then roll them into their existing stores. The acquisition assistance program is a contribution both of eligible funds from the Brightway corporate office and through a multi-million dollar credit facility. Brightway encourages agency owners to identify acquisition opportunities. Brightway will then perform the financial and legal due diligence on his or her behalf. Agency owners benefit from a combination of financial support from Brightway cash and a business loan from the multi-million dollar line of credit.

"We are attracted to acquisition targets with books of commercial insurance as an exceptional way to acquire preferred agencies. We know that those businesses will benefit from Brightway's services and access to carriers," Howard said.

In addition to encouraging further acquisitions by current franchisees, Brightway will also continue to focus on organic growth by recruiting successful business leaders – not just insurance agents – for insurance agency franchise opportunities.

About Brightway Insurance

Founded in 2003, Brightway Insurance has quickly become a leading national independent insurance retailer. The company's focus on creating the "ideal customer experience" has resulted in an industry-leading customer retention rate of 93 percent and increasing growth. Sales grew in 2013 to $276 million. Brightway Insurance is already an Inc. 500|5000 Fastest-Growing Company, making the list for the last six consecutive years. In 2012, Entrepreneur Magazine ranked Brightway Insurance the No. 1 insurance agency franchise in the nation in its annual ranking of the top 500 franchises. For the previous three years, Florida Trendhas ranked Brightway Insurance on its list of the top 100 "Florida's Best Companies to Work For," and in 2012, it also recognized Brightway as one of the top 350 companies in the state, based on revenue. For more information, visit or call 888-254-5014.

For additional information, interview and image requests, contact Axia Public Relations at 866-999-2942, ext. 700.

Media Contact:

Marjorie Comer
Axia Public Relations for Brightway Insurance
888-773-4768, ext. 700

SOURCE Brightway Insurance


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Founded in 2003, Brightway Insurance has become a leading national independent insurance retailer.


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