Einstein Noah Celebrates New Year with New Smart Choices Menu

  • Lighter Breakfast and Lunch Menu Offers Healthier Alternatives to Fast Food
  • Participating Einstein Bros. and Noah's New York Bagels Locations to Offer Free Thintastic Bagel with coupon on January 15

LAKEWOOD, Colo. - (BUSINESS WIRE) - Jan. 2, 2014 - Einstein Noah Restaurant Group, America's fresh-baked bagel leader, is kicking off 2014 with a revitalized 'Smart Choices' menu now available at all Einstein Bros.® Bagels and Noah's New York Bagels® locations nationwide. The menu provides busy on-the-go consumers with healthy, satisfying alternatives to fast food, helping to start their day off on the right foot and to stay energized throughout the day.

The Smart Choices menu features Einstein's new Thintastic BagelsTM, boasting all of the great taste and fresh baked goodness of a regular Einstein bagel, but with 35% fewer calories. Guests can now enjoy the new Thintastic Bagel in three flavors including Plain, Whole Wheat and Everything. You can now enjoy any of Einstein's regular breakfast and lunch sandwiches on the new Thintastic Bagel, including such favorites as:

  • Turkey-Sausage & Cheddar
  • Southwest Turkey-Sausage & Eggwhite
  • Asparagus, Mushroom, Swiss & Eggwhite
  • Tasty Turkey
  • Tuscan Chicken Pesto
  • Thintastic Club

Other nutritious choices include our popular Nova Lox Sandwich which is packed with Omega-3 and 24g of protein for all day energy. In addition, Einstein has introduced a new Greek Yogurt Parfait made with Dannon® Oikos® Greek yogurt. Manhattan Bagel®, which is part of the Einstein Noah's brand portfolio, also will be offering the new Thintastic bagels and sandwiches as part of its Lighter Side menu.

"Research shows that consumers who start their day off with a better breakfast, are setting themselves up for a better day," commented Jeff O'Neill, chief executive officer for Einstein Noah Restaurant Group.

"Gone are the days when fast food was the only option for breakfast on the go. Today's consumer is very aware of the benefits of a healthier diet and an active lifestyle, and our Thintastic bagels and Smart Choices menu cater to our guests looking for a lighter way to enjoy our fresh baked bagels without having to sacrifice on taste. Einstein's Smart Choices menu is the perfect option for consumers looking for a healthier start to the New Year."

Einstein Noah's Smart Choices menu also features two freshly prepared Gourmet Salads, the Chipotle Chicken Salad and the Harvest Chicken Salad. Restaurants also serve several soups, fresh fruit and low-fat smoothies including Mixed Berry and Strawberry Banana. Each of the satisfying Smart Choices menu items are under 385 calories and less than 15g of fat.

To celebrate the new Thintastic Bagel and Smart Choices menu, Einstein Noah Restaurant Group will ring the opening bell at NASDAQ Marketsite as part of Fit Week on Wednesday, January 8.

To help guests kick off the new year with a healthy start, participating Einstein Bros. and Noah's locations are running a social media promotion, allowing guests to download a coupon for a FREE Thintastic Bagel and Shmear redeemable in restaurants on January 15. No purchase necessary.

Follow Einstein Bros. Bagels on: Facebook: https://www.facebook.com/einsteinbros | Twitter: https://twitter.com/EinsteinBros

Follow Noah's New York Bagels on: Facebook: https://www.facebook.com/NoahsBagels | Twitter: https://twitter.com/NoahsBgls

Follow Manhattan Bagel on: Facebook: https://www.facebook.com/ManhattanBagel | Twitter: https://twitter.com/ManhattanBagel

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group, Inc. is a leading company in the quick-casual segment of the restaurant industry that operates, franchises and licenses locations under the Einstein Bros.®, Noah's New York Bagels® and Manhattan Bagel® brands. The Company's retail system consists of over 840 restaurants in 41 states and the District of Columbia. It also operates a dough production facility. The Company's stock is traded on the NASDAQ under the symbol BAGL. Visit www.einsteinnoah.com for additional information.

Source: Einstein Noah Restaurant Group


Kristina Jorge


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Einstein Noah Restaurant Group, Inc. is a leader in the quick casual segment of the restaurant industry.


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