Esri’s Location Platform Brings the Power of Place to Microsoft Dynamics CRM

Online and in-store analytics are connected using location-based workflows and collaboration.

January 07, 2014 // // Redlands, California - Esri today announced the release of an enhanced Esri Maps for Microsoft Dynamics CRM. The software adds new analytical perspectives for retailers across the omni-channel. From a single store to the entire supply-chain, users can collaborate to author and share analytical intelligence on customers, stores, products, markets, and the competition with a wealth of demographic data for 120 countries.

"We believe geography is a powerful way to connect all aspects of retail from store operations and merchandizing to financial planning and e-commerce," said Simon Thompson, director of commercial industry at Esri. "Location analytics helps to identify, explain, and communicate trends and patterns about the places that matter the most so that companies can quickly respond to that insight to deliver the best possible outcome."

Esri Maps adds new location-oriented workflows that uncover hidden trends and patterns with interactive tools, data, and analysis. Now, Microsoft Dynamics CRM users can author maps and interactive infographics from their internal information resources. These interactive visualizations and analytics uncover customer intelligence and operational knowledge. The geographic data and tools can then be shared with anyone via intelligent online maps and apps on Esri’s ArcGIS Online.

"Businesses need to be able to make smart choices based on information available," said Tracy Issel, general manager worldwide retail, consumer goods, and hospitality at Microsoft. "Esri Maps adds new tools to our rich, drag-and-drop environment for Dynamics, creating new analytical insights for different roles in the organization and enabling intuitive visual correlations of data using location." For more information, see Esri in the Microsoft booth at the National Retail Federation (NRF) conference in New York, January 12–15, 2014. To request a live demonstration and find the perfect solution for your company, e-mail

About Esri 

Since 1969, Esri has been giving customers around the world the power to think and plan geographically. The market leader in GIS, Esri software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. Esri applications, running on more than one million desktops and thousands of Web and enterprise servers, provide the backbone for the world's mapping and spatial analysis. Esri is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at

Esri, the Esri globe logo, GIS by Esri, ArcGIS,, and are trademarks, registered trademarks, or service marks of Esri in the United States, the European Community, or certain other jurisdictions. Other companies and products mentioned herein may be trademarks or registered trademarks of their respective trademark owners.


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Karen Richardson, Esri
T.: 909-793-2853, ext. 1-3491
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