BalanceDiet™ Buckhead Offers Innovative Weight Management Plan in Midst of FTC Action

Among the growing desire for better health, the Federal Trade Commission has taken action against products that lure consumers with promises of easy weight loss - conversely, natural weight loss brand BalanceDiet™ is fighting obesity with an effective lifestyle program designed to create sustainable weight loss.

ATLANTA, Jan. 15, 2014 /PRNewswire-iReach/  - America has increasingly become interested in a healthier way of living, leading many residents to embrace weight loss as a New Year's resolution. Because people often seek the quickest, most convenient ways of losing weight, many turn to products that promote "fast and easy weight loss" - a fact that has led the Federal Trade Commission (FTC) to take legal action against many of those products for false advertising and misleading claims. In response to the need for safe and healthy weight loss avenues, natural weight loss BalanceDiet™ in Buckhead offers clients a natural approach to establishing sustainable health and weight loss, with over 25 years of expertise in the field.

Trendy weight loss programs are often accompanied by promises of fast, dramatic results; however, crash diets can lead to serious health problems and cause the body to scavenge from vital organs, including the heart, in search of nutrients - which can cause sudden death (1). The dangers of products that falsely claim to help individuals lose weight recently prompted the FTC to set a high standard for weight loss claims, and to also pursue legal action against several companies which failed to deliver on their promises, including Sensa, L'Occitane, Inc., and HCG Diet Direct (2).

Colleen Hawco, director of BalanceDiet™ in Buckhead, says that the company's program teaches clients how to lose weight in a healthy and effective way – a critical approach in Georgia, where obesity affects 29.1 percent of adults (3) and almost one million children (4). Hawco maintains that taking a comprehensive approach to losing weight is more effective than pursuing rapid weight loss, which fails to teach people how to eat, live and exercise.

"Many people confuse natural weight loss with slow weight loss, when in fact, it is highly effective and sustainable, rather than with false results that don't last," said Hawco. "Our goal is to help our clients improve their overall wellness and transform, in addition to reaching a healthy weight."

BalanceDiet's program consists of individualized "road maps" combined with natural supplement products for each client, with specific objectives that teach what to eat, portion control education and time management to reduce stress.

BalanceDiet™ provides private, one-on-one coaching from highly-trained lifestyle experts, as well as individualized nutrition and wellness plans, in an encouraging environment to help keep clients motivated.

In addition, BalanceDiet also offers Thinspa®, which allows for a complete transformation through several modalities, including:

  • Zerona® non-invasive body contouring;
  • Body slimming;
  • Anti-aging facials:
    • THIN SPA uses the same botanicals used at the Ritz, and
    • Four treatments in four-week windows take seven years of aging off of face;
  • Energy facials; and
  • Fat reducing massage which directly targets fat and cellulite.

BalanceDiet™ Buckhead offers monthly specials and is currently offering its FDA-approved Zerona® laser-lipo treatments at a discounted price.
For more information about BalanceDiet™, visit

About BalanceDiet™

For over 20 years, BalanceDiet has been helping clients meet and exceed their weight loss goals with its proven diet programs, award-winning product lines, and innovative client options such as their proprietary genetic test for weight loss. Known for personalized consulting and highly-effective weight loss plans, the company reflects a "balanced" approach to food, eating, and maintaining a healthy lifestyle. BalanceDiet is a "Celebration of food and healthy lifestyles" and maintains affiliations with wellness and fitness experts, promoting a total healthy lifestyle.

BalanceDiet is a fast-growing wellness brand with more than 30 locations throughout the United States, in addition to the BalanceDiet At Home service offered directly to consumers. The company is expanding internationally and expects to have 40 ground-based operations by year-end, with additional franchise opportunities available. For more information on BalanceDiet, please visit

  1. Manning, Joy. "The HCG Diet : Side Effects and Health Risks." Prevention Magazine, n.d. Web. 07 Jan. 2014.
  2. Young, Alison. "FTC Takes Action Against Deceptive Weight-loss Products." Gannett, 7 Jan. 2014. Web. 7 Jan. 2014.
  3. Miller, Andy. "Georgia's Obesity Rate for Adults Ticks Upward." N.p., 19 Aug. 2013. Web. 07 Jan. 2014.
  4. "We Have a Problem in the Peach State." Children's Healthcare of Atlanta, n.d. Web. 07 Jan. 2014.

Media Contact:

Karla Jo Helms
Phone: 888-202-4614

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BalanceDiet™ is part of the elements™ family of healthy lifestyle brands, including award-winning fitness, weight-loss, media and product companies.


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