Huddle House Broadens Target Markets to Pursue Growth

Breakfast Franchise Had 3 Years of Same-Store Sales Increases

SANDY SPRINGS, GA - (Marketwired - Jan 22, 2014) - Huddle House breakfast franchise just wrapped up three consecutive years of same-store sales increases, and the 400-plus restaurant chain is more confident than ever of staying on a positive trajectory.

While Huddle House has always found a special place in smaller communities that other dining franchises reject, the company embraces markets of all sizes -- and paying more attention to more populous urban areas is key to the chain's future growth.

"We have a desire to open another 175 restaurants in the next five years, and we know we'll have to have a mix of large and small franchisees to do that," Chief Development Officer Jonathan Benjamin told Nation's Restaurant News recently. "We're in the midst of cultivating a roster of those large multi-unit deals and growing the pipeline."

Currently, 63% of Huddle House's franchisees are single-unit owners, and an additional 26% own three units or fewer. The breakfast franchise will be focusing on attracting more multi-unit owners this year as well as working with existing franchisees to invest in additional restaurants. Under the leadership of CEO Michael Abt, the chain offers incentives for adding additional units, including discounts on remodeling existing stores, and has revamped its menu to help propel growth.

About Huddle House

Huddle House was founded in 1964 in Decatur, Ga., as a place for the community to gather and "huddle up" for a great meal. With its branded Southern hospitality and 24-hour service that offers any meal, any time, Huddle House franchises work anywhere. The company has locations in travel centers and convenience sites as well as large metropolitan markets -- but its focus is small towns and mid-sized markets that other brands tend to pass up. Huddle House thrives in places where there's a lot of demand for full-service dining but little competition. As one of the least expensive breakfast franchises to own, Huddle House is highly ranked by the SBA, making it easier for franchisees to get business loans.

Huddle House, with 400-plus units nationwide, recently signed deals for eight new restaurants in Georgia, Alabama and Illinois and is looking to expand further.

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Jonathan Benjamin
Chief Development Officer


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