Maui Wowi Franchise Targets Texas for Expansion

Global Mobile Event-Based Coffee and Smoothie Franchise to Spread the ‘Aloha Spirit’ at IFA Franchise Expo South at Reliant Center in Houston

January 28, 2014 // // GREENWOOD VILLAGE, Colo. – Maui Wowi, a world leader in the mobile event business providing premium, fresh fruit smoothies and Hawaiian coffee, sees Texas as a market that is primed for big growth. This development announcement stems from the success of the franchisees currently operating in the Greater Houston area and throughout Texas.

To kick off the company’s expansion efforts, Maui Wowi will exhibit at Booth #230 at one of its most successful event venues, Reliant Park, for the International Franchise Association’s (IFA) Franchise Expo South in Houston, Feb. 6-8. All-Star Houston Franchisees and recently named Directors of Regional Support, Rob and Jean McLean, will spearhead franchise development expansion in the market. The company is currently seeking new franchise partners throughout the Houston area to add brick-and-mortar locations or mobile units.

"As newly minted members of the franchise support team in Houston, we’re looking forward to connecting with potential franchisees at the expo and introducing them to the ‘Aloha Spirit’ and flexible business models that Maui Wowi offers," stated Jean McLean. "Sharing our franchise insight and personal experiences with the company at the expo will be a catalyst for further development in Houston and on a larger scale throughout Texas."

The McLeans bring with them experience from their record-setting sales using their mobile cart business at the Reliant Stadium. To date, the Houston Livestock Show and Rodeo in 2013 was the McLeans biggest event yet. Twenty-one days, 2.5 million people, eight Maui Wowi mobile carts and thousands of smoothies sold, the McLeans said, "We did a good portion of our sales for the whole year in just those three weeks. It was wild." They plan to bring that same energy and appetite for success to the stadium yet again. Justin Livingston, Vice President of Business Development at Maui Wowi, and Adam Benshoof, Development Manager, will also be joining them at the expo to discuss the franchise opportunity with attendees.

"After successful events year after year at Reliant Park and throughout Texas, buzz is beginning to build about Maui Wowi in the market," stated Livingston. "There’s a huge demand for healthy beverage options in Houston – especially at heavily attended events – and we’re eager to partner with entrepreneurs involved in the community who want a fun, rewarding and flexible career."

To augment the company’s growth, Maui Wowi is seeking passionate franchisees with the resources and capacity to create and manage a first-of-its kind franchise investment opportunity in the fast casual or event business. Maui Wowi offers four unique business models for prospective franchisees interested in a low-cost start up with scalability potential, including Ka’anapali mobile carts, catering units, kiosks and brick and mortar stores. Depending on the format, start-up costs range between $75,000 and $300,000.

Currently, Maui Wowi operates 48 units across Texas; three franchisees are in Houston, four in Dallas, two in Austin and others in Wimberley, Kerrville, College Station, San Antonio, Odessa, Little Elm, Lake Jackson and Celina.

The development in the Houston area and throughout Texas is part of the 450-unit brand’s overall growth strategy to open 50 units throughout the U.S. in 2014.

To inquire about franchise opportunities, visit

About Maui Wowi

Before the days of big Hawaiian resort hotels and fiberglass surfboards, surfers spent long, lazy days partaking in the tasty waves of the North Shore beaches. As the legends of the surfers grew, many were drawn to the healthy, carefree lifestyle of Hawaii. Since 1982, Maui Wowi Hawaiian has been spreading the "Aloha Spirit" across the world with its premium Hawaiian coffees, all-natural fresh fruit smoothies and authentic Hawaiian products. From event carts, mall kiosks and stand-alone retail locations, Maui Wowi Hawaiian operates 450 locations in seven countries. For more information about Maui Wowi Hawaiian’s flexible, low cost franchising opportunities, visit

SOURCE Maui Wowi

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Break free from the corporate world and have fun living the flip flop lifestyle! Serve the finest Hawaiian coffees and smoothies when and where you...


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