Roy Rogers® Restaurant Names Carrie Isabell Marketing Director

Isabell Brings Over 13 Years QSR Agency Experience to the Beloved Brand

Frederick, MD (PRWEB) January 28, 2014 - Roy Rogers is pleased to announce the appointment of QSR strategist, Carrie Isabell to the position of Marketing Director for Roy Rogers Restaurants, Inc. Carrie Isabell comes to the organization with a strong QSR industry background having worked on some of the most high-profile brands in the industry. Isabell will oversee all marketing and communications efforts for the 50 company and franchised units across the Mid-Atlantic Region and beyond as Roy Rogers expand their footprint.

Drawing on her 13+ years of experience with national chains such as McDonalds, Subway, Burger King and Arby’s, Isabell plans to guide Roy Rogers marketing efforts with a focus on building sales and brand awareness in new communities. Her efforts will also support overall business initiatives that touch every aspect of the company to ensure the brand is well integrated across all facets of the organization.

"We are delighted to have Carrie Isabell join our Roy Rogers family, we are at an exciting point in our growth and look forward to tapping into Carrie’s deep experience with other QSR brands to support our aggressive growth strategy," says Jim Plamondon, co-president of the Plamondon Companies, parent company of the Roy Rogers Restaurants chain.

In previous roles, Isabell worked closely with QSR franchisees to identify business growth opportunities based on market conditions, consumer research and insights, and competitive trends among targeted consumer audiences. Most recently, Isabell was a key player in the roll out of popular McDonald’s co-op initiatives including $1 Any Sized Coffee and Baked Goods in the New England region.

"Deciding to join the Roy Rogers team was an easy decision. Given management’s stead-fast attention to quality and the nimble size of the chain, there is tremendous opportunity for expansion both at the regional and national levels. The loyal customer base is phenomenal – one of the best I have seen in the industry," says Carrie Isabell.

Carrie, along with Roy Rogers’ agency of record, White + Partners, will set a trajectory for the brand in 2014 that nurtures and engages loyal customers continuing to provide new innovative products. Roys’ strategic focus will be centered on the snacking and breakfast day parts and drawing a new customer base into stores.

Whew, it’s hot in here - there’s a lot cookin’ at Roy Rogers!

About Roy Rogers

Based in Frederick, Md, the Plamondon Companies own and operate 22 Roy Rogers Restaurants, and oversee 28 franchise locations in the Mid-Atlantic region.

Roy Rogers Restaurants are known in the industry as the "Triple Threat" – serving USDA choice top round roast beef, hand-breaded, fresh fried chicken, and great tasting burgers. Unique to Roys is the Fixin’s Bar®, featuring a variety of condiments such as fresh lettuce, tomatoes, pickles, onions, jalapeños and signature sauces. Amenities include drive-thru, flat screen TV, and free Wi-Fi. For more on our business, promotions and products, visit, follow us on twitter or join us on Facebook


Kelly Weismiller
White+Partners PR
+1 (703) 793-3000

Carrie Isabell
Roy Rogers Restaurants
(301) 695-5051 136


Social Reach:

Viewer Response:

comments powered by Disqus

Roy Rogers Family Restaurants »

Roy Rogers Family Restaurants is a chain of U.S. fast-food family restaurants, numbering over 800 at its peak, named for cowboy actor Roy Rogers.


  1. Business Overview
  2. Franchise News

Franchise News Room »

News By Industry »

Hot Opportunities

Taco Bueno Franchise Opportunity

Taco Bueno
At Taco Bueno, we continue to make Tex-Mex the right way. We prepare our...

Kitchen Solvers Franchise Opportunity

Kitchen Solvers
As a Kitchen Solvers franchisee you will not need any prior remodeling or...

Nestle Toll House Cafe by Chip Franchise Opportunity

Nestle Toll House Cafe by Chip
Nestlé Toll House Café by Chip is the only major, national dessert café...

Kids 'R' Kids Franchise Opportunity

Kids 'R' Kids
Kids 'R' Kids Learning Academies is a pioneer in the early childhood...

Batteries Plus Bulbs Franchise Opportunity

Batteries Plus Bulbs
Whether you're an existing multi-unit operator with a non-competing brand...

Launch Trampoline Park Franchise Opportunity

Launch Trampoline Park
Launch Trampoline Park is an indoor sports and entertainment facility...

Wireless Zone Franchise Opportunity

Wireless Zone
Almost 25 years ago an instantly successful business began called...

Earl of Sandwich Franchise Opportunity

Earl of Sandwich
Earl of Sandwich is a café franchise that was founded in 1762 by John...

A Franchise Update Media Group Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2016. All Rights Reserved. Site Hosting Provided By: wishVPS on FUMG3

In Loving Memory Of Timothy Gardner (1987-2014)