Home Instead Senior Care® Named Top Franchisor of the Year

Franchise Business Review Recognizes Company as It Reaches 1,000 Franchises, 18 Countries

OMAHA, Neb. - Feb. 4, 2014 // PRNewswire // - Home Instead Senior Care®, the leading global provider of in-home, nonmedical care services for seniors, was named the Top Franchisor of the Year by Franchise Business Review. This is the fourth consecutive year Home Instead has received the honor of top overall franchisor. This prestigious award comes from the only program to rank companies based solely on actual franchisee satisfaction. In 2013 Home Instead Senior Care network surpassed the 1,000 franchise mark and announced it expansion into Mexico, China and the province of Quebec, Canada.

"Our network of locally owned franchise offices is central to our mission of enhancing the lives of aging adults and their families around the world," said Jeff Huber, president of Home Instead, Inc., the franchisor of the Home Instead Senior Care network. "This award is the result of the consistent passion and commitment that exists within every corner of our organization – across more than 1,000 franchises in 18 countries. I also believe that it is a reflection of the personal satisfaction our franchisees feel when they see the positive impact of the work of Home Instead CAREGiversSM on the lives of seniors."

"When I began researching franchise opportunities, I was drawn to senior care," said Mike Levine, Home Instead franchise owner in Venice, Fla. "The business opportunity is clear as our population ages, but I wanted something that provided personal fulfillment as well as financial benefits. With Home Instead, I have found the perfect balance: I can be an entrepreneur while making a difference in my community every day."

Home Instead was selected for the Top Franchisor awards based on a survey of more than 26,000 franchise owners, representing 350 brands. Participants rated, reviewed and ranked their satisfaction with top performing franchise systems across a range of benchmarks, including their franchise experience, market area and business lifestyle. Support offered to Home Instead franchise owners contributing to high satisfaction rankings includes:

  • World-class education and training, including industry-leading training programs for CAREGivers and family members; a new-owner training program at Home Instead headquarters; onsite visits from business performance coaches; e-learning; and Web-based resources
  • Local marketing and public relations support
  • Professionally created marketing tools, programs and how-to guidelines
  • Mentoring programs and discussion boards for sharing experiences and insights with other franchise owners
  • Access to the annual Home Instead international convention, local meetings and other networking or learning events
  • 24-7 business and technical support

One of Home Instead's most in-demand services is its new Alzheimer's and Other Dementias CARE: Changing Aging Through Research and Education© program. This first-of-its-kind Alzheimer's care training is offered to Home Instead CAREGivers and is also made available free of charge for family caregivers. The training encourages mental engagement to help older adults remain safely at home and in familiar surroundings as long as possible. CAREGivers and family members learn to appreciate and adapt to the mindsets of their loved ones to help manage various behavioral symptoms.

"The year 2013 was a great year for franchising as a whole, and the senior-care industry continues to be one of the top sectors for franchisee satisfaction overall," said Michelle Rowan, president, Franchise Business Review. "It's clear that Home Instead's dedication to its franchisees and the broader industry sets them apart as they are constantly looking for ways to add value and support to their network."

Beyond setting standards in professional training and family support training, Home Instead Senior Care is actively engaged with The Global CEO Initiative on Alzheimer's Disease, The Global Coalition on Aging, the World Economic Forum Global Agenda Council on Ageing and the first G8 summit dedicated to coordinating a global response to Alzheimer's to meet the challenges of a global aging population.

"Home Instead is committed to changing the face of aging by leading and participating in global conversations and initiatives that positively impact the lives of aging adults," said Roger Baumgart, chief executive officer, "This focus not only aids current and future clients, but it also positions our franchise network for growth and enables us to meet the demands of the aging global population for in-home senior care services."

In addition to the list of award-winners, Franchise Business Review publishes this research in an annual resource guide for prospective franchisees.

About Home Instead Senior Care®

Founded in 1994 in Omaha, Neb., by Lori and Paul Hogan, the Home Instead Senior Care® network is the world's leading provider of non-medical in-home care services for seniors, with more than 1,000 independently owned and operated franchises providing more than 50 million hours annually of care throughout the United States, Canada, Japan, Portugal, Australia, New Zealand, Ireland, the United Kingdom, Taiwan, Switzerland, Germany, South Korea, Finland, Austria, Italy, the Netherlands, Mexico and China. Local Home Instead Senior Care offices employ more than 65,000 CAREGiversSM worldwide who provide basic support services – assistance with activities of daily living (ADLs), personal care, medication reminders, meal preparation, light housekeeping, errands, incidental transportation and shopping – which enable seniors to live safely and comfortably in their own homes for as long as possible. In addition, CAREGivers are trained in the network's groundbreaking Alzheimer's Disease or Other Dementias CARE: Changing Aging Through Research and Education® program to work with seniors who live with these conditions. This world-class curriculum is also available free to family caregivers online or through local Home Instead Senior Care offices. At Home Instead Senior Care, it's relationship before task, while continuing to provide superior quality service that enhances the lives of aging adults and their families.

About Franchise Business Review

Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. The firm's services include commissioned franchise research projects, as well as industry wide studies of franchisee satisfaction. Franchise Business Review is headquartered in Portsmouth, N.H., and can be reached at 603.433.2270.Visit www.FBR50.com or www.FranchiseBusinessReview.com for more information.

SOURCE Home Instead Senior Care


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Founded in 1994 in Omaha, Nebraska, by Lori and Paul Hogan, the Home Instead Senior Care® network provides personalized care, support and education to help enhance the lives of aging adults and their families.


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