BalanceDiet™ Buckhead Announces Exclusive Genetic Fat Test to Develop Tailored Diet and Exercise Programs

DNA-Based Dieting More Than Doubles Weight Loss 

BalanceDiet™ Buckhead of Atlanta, GA, offers a weight management genetic fat test designed to create individualized lifestyle plans based on clients' DNA - studies show that those who follow a DNA-based diet lose 2.5 times more weight than those who do not.

Atlanta, GA (PRWEB) February 10, 2014 - Improved fitness is the most popular New Year's resolution in America, but 25 percent of people fail to maintain the resolution past the first week (1) – which some attribute to people not realizing that there are several factors that influence weight loss, such as genetics (2). A revolutionary genetic fat testdeveloped by Interleukin Genetics has proven that people on a genotype-appropriate diet had 2.5 times greater weight loss than the other study subjects. To help people better understand the approach that their body needs in order to flourish, BalanceDiet™ of Buckhead in Atlanta, GA, offers its clients this exclusive test to obtain personalized diet and fitness recommendations as part of their complete lifestyle program. The weight management system has been introduced at BalanceDiet Centers nationwide, as well as through the BalanceDiet At Home program.

The metabolic genetic test is supported by a clinical study conducted by Interleukin Genetics and Stanford University, which examined weight loss for women who were on a diet consistent with their genotype category versus another group who were on diets less suitable for their genetic pattern. In addition to increased weight loss, subjects lost an average of 13.2 pounds and 2.6 inches versus an average of only 4.6 pounds and 1.2 inches for those on a genotype-inappropriate diet (3).

Interleukin Genetics researchers pinpointed certain genes - specifically, several single nucleotide polymorphisms (SNPs) - that influence an individual's genetic tendencies related to metabolism, fat absorption and storage, as well as responsiveness to various exercise intensities (4). The test consists of a simple, painless cheek swab sample and also includes a follow-up review and assessment with a trained BalanceDiet lifestyle expert.

Colleen Hawco, manager of BalanceDiet™ in Buckhead, says that the genetic test is used to tailor highly-effective programs that maximize clients' weight loss and exercise benefits.

"Our genetic test for weight loss is an exclusive service that BalanceDiet provides to its clients and is one of our most effective programs," said Hawco. "We have clients who are dissatisfied with the results from other programs, and are eager to pinpoint the exact avenue they need to follow in order to achieve sustainable results."

According to Hawco, the genetic test determines the client's diet and exercise identity, for which there are three options:

1. Carb Reducers: Look for low and healthy carb options that are still enjoyable;

2. Fat trimmers: Must monitor daily fat intake while still finding delicious and healthy options;

3. Better Balancers: Achieve balance by finding low-calorie ways to still enjoy favorite foods.

Per Hawco, for many clients, the genetic test has been a critical first step to achieving their transformation goals and a vital part of their weight-loss plan. BalanceDiet's program consists of individualized "road maps" combined with natural supplement products for each client, with specific objectives that teach what to eat, portion control education and time management to reduce stress.

BalanceDiet™ provides private, one-on-one coaching from highly-trained lifestyle experts, as well as individualized nutrition and wellness plans, in an encouraging and motivational environment.

Existing and new clients may register for the weight management genetic test at any BalanceDiet Centers nationwide.

For more details on BalanceDiet Buckhead and its services and products, visit

About BalanceDiet™

For over 20 years, BalanceDiet has been helping clients meet and exceed their weight loss goals with its proven diet programs, award-winning product lines, and innovative client options such as their proprietary genetic test for weight loss. Known for personalized consulting and highly-effective weight loss plans, the company reflects a "balanced" approach to food, eating, and maintaining a healthy lifestyle. BalanceDiet is a "celebration of food and healthy lifestyles" and maintains affiliations with wellness and fitness experts, promoting a total healthy lifestyle. BalanceDiet is a fast-growing wellness brand with more than 30 locations throughout the United States, in addition to the BalanceDiet At Home service offered directly to consumers. The company is expanding internationally and expects to have 40 ground-based operations by year-end, with additional franchise opportunities available. For more information on BalanceDiet, please visit

1. "New Years Resolution Statistics." N.p., 1 Jan. 2014. Web. 06 Feb. 2014.

2. Miles, Kathleen. "'Fat Genes' Determine Obesity, UCLA Study Says, In Addition To Diet And Exercise." N.p., 10 Jan. 2013. Web. 10 Jan. 2014.

3. Interleukin Genetics/Inherent Health. "Scientific Validation of the Weight Management Genetic Test."

4. Interleukin Genetics/Inherent Health. "The Science Behind the Weight Management Genetic Test."


Karla Jo Helms
+1 (888) 202-4614 Ext: 802


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