Direct Capital to Highlight Alternatives to Bank Financing for Franchisors at International Franchise Association Convention

Digital Lending Platform Demonstration and Roundtable Discussion Will Show Franchisors Alternatives to Banks for Fast, Easy Financing

PORTSMOUTH, N.H. - Feb. 18, 2014 // PRNewswire // - Franchisors and franchisees should "think outside the bank" if they are seeking to successfully obtain simple, fast, and affordable financing. That will be a core message led by Direct Capital - a leading national franchise lender – at this year's International Franchise Association (IFA) Convention taking place February 22-24 in New Orleans.

The company plans to illustrate the advantages of "non-bank" financing through its digital finance platform – known as LendEdge – and also during a conference roundtable discussion being hosted at the event.

The IFA is one of the industry's largest gatherings of established and emerging franchisors. It attracts executives from national brands such as Denny's, Domino's and Sonic, as well as from new and incubator brands.

Direct Capital's Eric Renaud, senior vice president, portfolio risk management, will be one of the participants on a roundtable discussion titled "Capital Solutions for Franchisors and Multi-Unit Franchising." The discussion, scheduled for Feb. 25 in Rooms C1 and C2 from 10:15am to 11:45am, will advise franchisors and franchisees about the full range of financing options available for expansion, operations, and other needs.

"The fact is that banks continue to inadequately serve the lending needs of franchisees," Renaud said. "A recent survey showed that only 27% of small businesses are successful in securing a bank loan. That's insufficient. There are many options beyond banks that can meet individual needs more precisely, offer better terms and more responsive service. I'm looking forward to helping introduce the audience to their best financing options."

Direct Capital will also be displaying LendEdge - its blazing-fast digital lending platform - in booths 532-534 at the Ernest Morial Convention Center during the IFA convention. Direct Capital staff will use iPads to demonstrate the speed of the entire financing process through LendEdge. Franchisors will learn how their franchisees will be able to use the online tool to obtain financing for equipment leasing, business loans and working capital, store remodels, store acquisitions, and more.

"LendEdge was designed around the way franchisees want to access financing today. It's about convenience, agility, and being able to choose from a range of financing options," said Direct Capital Senior Vice President Stephen Lankler. "I think franchisors will be amazed to see how simple we have made the lending process."

For more information on the event, please visit

About Direct Capital

Established in 1993, Direct Capital ( is a financial technology company that delivers financial solutions for small & medium sized businesses, franchisors, and equipment and technology sellers. The company is headquartered in Portsmouth, N.H. and operates offices in New York, California, and Georgia. You can follow Direct Capital on Twitter at or subscribe to its PointBlank blog at

IFA Convention Booth #'s 532-534


Michelle Dillon
Brodeur Partners
O: 603-559-5835

Stephen Lankler
Senior Vice President
Direct Capital Corporation
O: (603) 433-9470

SOURCE Direct Capital


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