New Sears Hometown Store Opens in Williamsburg

Local Retailer Offers Top Brand Home Appliances, Lawn and Garden Equipment, Tools, Mattresses, and More at Guaranteed Lowest Price; Hosts Grand Opening Celebration February 28 through March 1 with Discounts and Special Giveaways

February 24, 2014 // // WILLIAMSBURG, Va. – Sears Hometown and Outlet Stores, Inc. (NASDAQ: SHOS) announces the opening of a new Sears Hometown Store located at 6623 Richmond Road in Williamsburg.

Celebrating its grand opening February 28 through March 1, the Sears Hometown Store welcomes the local community to enjoy an additional discount of 10 percent off almost everything in the store plus special giveaways, including a $10 gift card for the first 20 customers on Saturday, March 1. Additionally, the community is invited to stop by the store's block party on March 1 to enjoy food, music and prize giveaways.

The Williamsburg location was the 17th Sears Hometown Store to open in 2013, and one of 71 new locations that opened across all Sears Hometown and Outlet Stores formats last year. Unlike most retail concepts, Sears Hometown Stores combine the value, selection and services associated with larger retail stores but are owned and operated by a member of the local community.

"We're looking to provide Williamsburg community members with a local option for all their shopping needs, giving customers a personalized shopping experience," said John Jakob, owner of Sears Hometown Store of Williamsburg. "Our highly skilled Williamsburg team and in-store internet kiosks provide our customers with expert product knowledge to ensure they're getting the best competitive pricing and the best product – they can price check other retailers and read customer reviews right in store."

The Williamsburg team is excited to provide customers with professional advice, exceptional service and real-time price checks to make sure they receive the guaranteed lowest price. This unique store format allows customers in small communities to have access to the great products and brands usually found only in Sears stores. For instance, the new Sears Hometown Store in Williamsburg is the only place in town where customers can find an incredible selection of the top appliance brands such as Kenmore®, Maytag®, KitchenAid®, Whirlpool®, Bosch®, Frigidaire® and GE®, plus a large assortment of lawn and garden equipment, Craftsman® tools, fitness equipment, electronics, mattresses and more.

If a product is not available in-stores, Sears Hometown Store associates can order customers any product from the entire merchandise selection offered by Sears, including apparel, footwear, jewelry and much more. Customers also have the option to order products online and pick them up in the store without a shipping charge. The Williamsburg store also offers Sears Nationwide Service, Parts and Installation.

The Sears Hometown Store in Williamsburg can be reached at (757) 645-3044 and is open Monday through Thursday and Saturday from 9 a.m. to 7 p.m., Friday from 9 a.m. to 9 p.m. and Sunday from 10 a.m. to 4 p.m. To learn more about Sears Hometown Stores, visit

About Sears Hometown and Outlet Stores, Inc.

Sears Hometown and Outlet Stores, Inc. (NASDAQ: SHOS) is a national retailer primarily focused on selling home appliances, lawn and garden equipment, tools and hardware. As of November 3, 2013, Sears Hometown and Outlet Stores, Inc. and its dealers and franchisees operated 1,239 stores across all 50 states as well as in Puerto Rico and Bermuda. In addition to merchandise, Sears Hometown and Outlet Stores, Inc. provide consumers with access to a full suite of services, including home delivery, installation and extended service contracts.

Operating through two segments—the Sears Hometown and Hardware segment and the Sears Outlet segment—Sears Hometown and Outlet Stores, Inc. and its subsidiaries offer franchise and dealership opportunities focused on selling, as applicable, top brand home appliances, hardware, tools, lawn and garden equipment and outlet merchandise. For more information about Sears Hometown & Outlet Stores, Inc., visit To learn about the opportunity to own and operate a store format, visit

SOURCE Sears Hometown and Outlet Stores, Inc.

Media Contact:

Tori Unger
O: 847-945-1300



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Sears Hometown and Outlet Stores, Inc. (NASDAQ: SHOS) is a national retailer primarily focused on selling home appliances, lawn and garden equipment, tools and hardware.


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