Menchie's Reappears on the CBS Hit Series "Undercover Boss" with a Whole New Twist

CEO Amit Kleinberger Returns to the Small Screen with "Undercover Employee" on Friday, Mar. 7

March 03, 2014 // // LOS ANGELES – Menchie's ( CEO, Amit Kleinberger, is back for a special episode of the CBS hit series "Undercover Boss" on Friday, Mar. 7 at 8 p.m./7 c. Kleinberger will be featured on the show's first ever "Undercover Employee" episode where an employee will don the disguise and covertly check-in on a select location.

Kleinberger, who was the youngest CEO to appear on the show, will now enlist a trusted team member to go undercover at a Menchie's location. With the assistance of his disguised employee, Kleinberger will checkup on one of his stores to see how they are doing after the past "Undercover Boss" episode which aired several months ago. Together, Kleinberger and his incognito employee will see if the location has kept up with Menchie's standards by continuing to exude the smiley culture.

"My last experience with 'Undercover Boss' changed my life and gave me an even deeper appreciation for all of the team members in our Menchie's family who work hard to promote our mission of making people smile," said Amit Kleinberger, CEO of Menchie's. "This time, while I wasn't the one wearing the disguise, I still felt touched by what I saw and know that without my team members, who are the heart and soul of the brand, Menchie's wouldn't be the same."

To celebrate Menchie's second time on "Undercover Boss", viewers can text "MENCHIES" to 35350 during the show to receive a text offer for a free five ounce frozen yogurt. To redeem the free frozen yogurt, guests must present the offer on their phone in-store. The five ounce offer is only valid from Saturday, Mar. 8 through Sunday, Mar. 9 at participating Menchie's locations.

"Undercover Boss" is a two-time Emmy Award-winning reality series in its fifth season that follows high-level corporate executives each week as they leave the comfort of their corner office for an undercover mission to examine the inner workings of their companies. Through the experience of working side-by-side with employees, the executives gain a new perspective of the behind the scenes operations of their organizations, while developing a new appreciation for some of the hardest working individuals that embody their brands.

For more information regarding Menchie's, including store locations or franchising opportunities, please visit Like Menchie's on Facebook at or follow on Twitter at

About Menchie's

Menchie's creates lasting memories by creating an unparalleled guest experience with a mission to make every guest smile. Menchie's is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With 400 stores, the franchise has locations open in the United States, Canada, Japan, Australia, Puerto Rico, Israel, Guam and China. Menchie's expects to celebrate 500 open stores in 2014. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

SOURCE Menchie's 


Alyssa Bermudes
Konnect Public Relations
O: 213.988.8344
F: 213.988.8345
C: 408.781.6126


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Menchie's is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide.


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