Starwood Hotels' Eco-Wise Element Brand to Break Ground in Doral, Florida

Element Miami Doral will join Aloft Miami Doral as part of a Dual-Hotel Development near Leading Attractions, Upscale Shopping and Downtown Miami

STAMFORD, Conn. - March 11, 2014 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced that its trailblazing Element brand is gaining momentum in Florida with plans for a second hotel in the Miami metropolitan area. A groundbreaking ceremony for Element Miami Doral will take place on March 11 at 4pm with Doral Mayor Luigi Boria and other local officials in attendance, as well as several Starwood executives. The new Element is expected to open in July of 2015 as part of a dual-hotel development, joining Aloft Miami Doral which opened in March 2013. Owned by Eurocon, LLC, Element Miami Doral will offer a smart, new lodging option for travelers with 139 stylish, sustainable rooms and an atmosphere designed to fuel a life in balance and on the move.

"We are delighted to break ground on Element Miami Doral, the second Starwood property in this ideally located dual-hotel development, close to Miami's best shopping, world-famous beaches and nightlife," said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. "The Element brand offers guests a bright, energizing environment that's conducive to both work and play and we expect this hotel will be well received by visitors to greater Miami."

Element Miami Doral will offer global travelers easy access to a variety of premier shopping destinations including the Miami Free Zone, Dolphin & International Mall and Mall of the Americas. Guests will also be close to major visitor attractions such as Miami Zoo, Miami Sea Aquarium, the word-famous South Beach, several premier golf courses, and the restaurants and nightclubs of downtown Miami. One of the fastest growing cities in Miami-Dade County, Doral is home to many of the region's largest companies and government institutions, including the US Federal Reserve Bank, US Southern Command and Carnival Corporation. Element Miami Doral will be the second Element hotel in greater Miami, joining Element Miami International Airport.

Element Miami Doral will boast light-filled studios as well as one bedroom suites featuring a fluid design of modular furniture, swiveling flat-screen televisions, large desks with open shelving and custom-designed closets. Rooms will also offer fully equipped kitchens and the signature Heavenly® Bed, and spa-inspired bathrooms will feature an invigorating rain shower and dual-flush toilet. Other brand signatures will include a state-of-the-art, 24-hour fitness center, an outdoor saline swimming pool, a 1,500 square-foot meeting room with modular furnishings, a flexible layout and state-of-the-art technology that can be customized to meet any business or social needs. Guests can stay on the move with the Element brand's bikes to borrow program and enjoy fun and free extras including complimentary Wi-Fi throughout the hotel, the signature RISE breakfast, RELAX evening reception, and salon bar carts stocked with premium wines and beers, soft drinks and snacks, available after hours.

"The Element brand is cropping up in markets across North America, fueled by the enthusiasm of travelers and developers who share the brand's passion for clean, sustainable living," said Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. "With everything guests need for a life in balance, Element Miami Doral will provide an entirely fresh perspective on the extended stay experience."

Element is the first major hotel brand to mandate that all properties pursue the U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED) certification for high-performance buildings. It's recognized as an industry leader in the eco-space, and offers travelers a fresh, reimagined interpretation of the extended stay hotel experience. Every aspect of the brand is designed to fuel a life in balance and on the move.

About Element Hotels

Element® Hotels is made to order for guests in the know and on the go. Its bright design defies convention, bathing guest rooms and public spaces in natural light. Stylish and sustainable throughout, Element offers extended stay comfort with a conscience and lots of signature amenities from its healthy RISE breakfast and RELAX evening reception to saline swimming pools, spacious fitness centers, bikes to borrow and electric vehicle charging stations. Starwood's latest brand innovation, Element made history in 2008 as the only major hotel brand to pursue LEED certification for high-performance buildings brand-wide. To date, there are Element hotels in 10 U.S. markets, and Canada, with new domestic and international hotels in development. Visit or connect on Facebook and Twitter.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries, and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit

Media Contact:

Amy Rosen
Starwood Hotels & Resorts


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Element Hotels is made to order for guests in the know and on the go. Its bright design defies convention, bathing guest rooms and public spaces in natural light.


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