March 26, 2014 // Franchising.com // MCLEAN, Va. – Two of Hilton Worldwide's market leading brands are the highest ranked brands in their categories in the 2014 Harris Poll EquiTrend® (EQ) Study. Hampton Hotels is Brand of the Year in the "Mid-Market Hotel" category and Homewood Suites by Hilton is Brand of the Year in the "Extended Stay Hotel" category. More than 1,500 brands were assessed across 170 categories this year – from automotive to department stores – on the Harris Poll EquiTrend Brand Equity Index, which is comprised of three key factors: Familiarity, Quality and Purchase Consideration.
"Hilton Worldwide takes pride in this tremendous honor for Hampton Hotels and Homewood Suites by Hilton," said Phil Cordell, global head, Focused Service and Hampton brand. "Our commitment to creating a distinct, quality guest experience and brand image is paramount in the success of these hotels, and we owe a heart-felt thank you to our guests, owners and team members."
Harris Poll EquiTrend is an annual brand equity study that measures and compares the brand health of more than 1,500 unique brands across 170 categories. It evaluates consumers' engagement and offers a complete diagnostic of a brand's position within and outside of its industry. Besides Brand Equity (comprised of Familiarity, Quality and Consideration), the study also provides subscribers with insight into various aspects of consumer engagement including Consumer Connection, Brand Momentum, Advocates/Saboteurs, Users/Non- Users and Co-Branding analysis. Brands that rank highest in Equity receive the Harris Poll EquiTrend "Brand of the Year" award. Click here to view 2014 study rankings.
With more than 1,900 locations worldwide, Hampton Hotels features amenities such as a free hot breakfast, free Wi-Fi, the brand’s signature Perfect Mix Lobby design and a 100% satisfaction guarantee. All guestrooms are equipped with the Clean and Fresh Hampton Bed®, free Wi-Fi, lap desk and flat screen TV. Hampton Hotels is distinguished by its unique culture of hospitality – called "Hamptonality." This term describes each hotel’s approach to friendly customer service, anticipating guests’ needs and providing travelers with helpful suggestions about area attractions, historical facts and fun things do around town.
Homewood Suites by Hilton provides travelers amenities and services that maximize their travel budget, including complimentary Internet, daily full-hot breakfast and evening dinner and drinks Monday through Thursday*. In addition, Homewood Suites’ 330+ all-suite hotels boast fully equipped kitchens, separate sleeping and living spaces, a complimentary grocery shopping service** and recreational options to stay active – all amenities that enable travelers to be at home and make life on the road more about life and less about the road.
Hampton Hotels and Homewood Suites by Hilton properties participate in Hilton HHonors®, the only hotel rewards program that offers Points & Miles® and No Blackout Dates.
For more information about Hampton Hotels or Homewood Suites by Hilton, please visit www.news.hampton.com or www.news.homewoodsuites.com.
*Service of alcohol subject to state and local laws. Must be of legal drinking age.
** Guest pays for groceries. Other restrictions apply.
Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 94 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company’s portfolio of ten world-class global brands is comprised of more than 4,000 managed, franchised, owned and leased hotels and timeshare properties, with more than 678,000 rooms in 91 countries and territories, including Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®.
A sample of 41,806 U.S. consumers ages 15 and over were surveyed online from January 3 through January 31, 2014 and the survey took an average of 30 minutes to complete. The total number of brands rated was 1,531. Each respondent was asked to rate a total of 40 randomly selected brands. Each brand received approximately 1,000 ratings. Data were weighted to be representative of the entire U.S. population of consumers ages 15 and over based on age by sex, education, race/ethnicity, region, income, and data from respondents ages 18 and over were also weighted for their propensity to be online. Respondents for this survey were selected from among those who have agreed to participate in Harris Poll surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in our panel, no estimates of theoretical sampling error can be calculated.
The Brand Equity Index is the keystone to the EquiTrend program, providing an understanding of a brand’s overall strength. A brand’s Equity is determined by a calculation of Familiarity, Quality and Purchase Consideration. Brand of the Year is determined by a simple ranking of brands.
These statements conform to the principles of disclosure of the National Council on Public Polls.
Harris Poll EquiTrend® study results disclosed in this release may not be used for advertising, marketing or promotional purposes without the prior written consent of Harris Poll.
Product and brand names are trademarks or registered trademarks of their respective owners.
On February 3, 2014, Nielsen acquired Harris Interactive and The Harris Poll. Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
SOURCE Hilton Worldwide
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Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels.