Mainstream Boutique Fuels Roseville's Undying Demand for Affordable Style

New Boutique Provides Ultimate Pairing of Contemporary Fashions with Economical Price Tags

April 01, 2014 // // Roseville, Minn. – Mainstream Boutique, a women's clothing and accessories franchise, is providing Roseville's women an unparalleled shopping experience with its newest opening. From up-to-date fashions to the reliable service and advice, this affordable, on-trend boutique is Roseville's newest go-to destination where women leave looking and feeling their best.

With the buying power of large department stores, but the individuality of an independent boutique, Mainstream Boutique fills the space between the two, creating the best of both worlds for both shop owners and customers. Unlike large department stores that have huge volumes of merchandise, Mainstream Boutique's 1,500 square-foot locations have constantly updated inventory allowing customers to find new, on-trend items on a weekly basis.

Introducing the latest trends to Roseville, local mom and Mainstream Boutique owner, Carol Lamb, will be opening her doors at 1635 West County Road C (at Snelling Avenue) on Wednesday April 16th, 2014. With natural style and a passion for fashion, Lamb was a loyal shopper at Mainstream Boutique locations in the Minneapolis – St. Paul area. Leaving a long-time career in the grocery industry where Lamb spent nearly thirty years in everything from store management to business consulting, catering to sales and marketing, it was time to do something for herself. For Lamb, that meant owning her own business in an exciting and growing industry that she admired. Making a natural transition from loyal shopper to shop owner, Lamb joined the Mainstream Boutique family.

"It's something we hear throughout our lives: follow your passion. Or, 'if you love what you do, you won't work a day in your life.' Most people don't have the opportunity to fulfill either, but with this new business venture, I'm looking forward to achieving both," said Carol Lamb, owner of the new Mainstream Boutique in Roseville. "While creating lasting relationships, I am given the opportunity to inspire and empower women daily through a business that I am proud of and energized by."

Mainstream Boutique has seen substantial growth, doubling in size while in a tough economy, proving itself as a powerful force in today's $50 billion clothing store industry. Alongside its rising geographical footprint, Mainstream Boutique has experienced robust store sales, ending 2012 with over $6.8 million in system-wide sales, and nearly doubling sales in 2013 with $11.3 million.

"We have an incredibly inspired group of franchisees who are so dedicated to a common goal, and we are excited Carol is now a part of the Mainstream family," said Marie DeNicola, president and CEO of Mainstream Boutique. "Because each owner's passion and dedication is what makes our brand successful, supporting them will always remain at the core of our function as a franchisor."

Roseville's Mainstream Boutique located at 1635 West County Road C within Rosedale Square (just North of Rosedale Mall) will be open Monday through Friday from 10am – 7pm, Saturday from 10am – 5pm, and will be closed on Sundays. For more information please call 651-636-1221or visit

About Mainstream Boutique

Founded in 1991 by Marie DeNicola as a direct sales company, Mainstream Boutique is a women's retail clothing and accessories franchise that offers a variety of affordable, fashion-forward pieces for women of all ages. The franchise has 30 successful boutiques operating in 15 states with seven locations currently under development. The Minnesota based company, which began franchising in 1998, is set to double in size by 2014 with expansion plans in Texas, Illinois, Colorado and Wisconsin. For more information, please contact Corey DeNicola at

For more information on franchise opportunities, visit

SOURCE Mainstream Boutique

Media Contact:

Mary Hedge
Fishman Public Relations
(847) 945-1300 ext. 234



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Mainstream Boutique is a women's retail clothing and accessories franchise that offers a variety of affordable, fashion-forward pieces for women of all ages.


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