WineStyles Tasting Station Celebrates Re-Grand Opening In Park Ridge, Ill.

Largest Wine Boutique Franchise to Hold Ribbon Cutting Ceremony and Tastings, April 10-12

PARK RIDGE, Ill. - April 1, 2014 // PRNewswire // - WineStyles Tasting Station®, a newly re-branded boutique concept dedicated to simplifying the wine and craft beer shopping experience, is celebrating the re-grand opening of its Park Ridge boutique located in Uptown Plaza at 105 S. Northwest Highway. To celebrate, Park Ridge Mayor David Schmidt will join the store for a ribbon cutting ceremony on Thursday, April 10 from 5 p.m. to 7 p.m.

Earlier this year, Emily Wilderman decided to pair her passion for wine with her dream of business ownership by becoming a WineStyles Tasting Station owner. Wilderman is a seasoned sales executive with more than 15 years of experience in the technology industry, having spent the last eight years in a management role.

"I'm excited to share my appreciation for wine with the Park Ridge community at WineStyles Tasting Station," said Wilderman. "In addition to a unique shopping experience, local residents will find that our boutique offers the largest selection of fine wines, craft beers and other gourmet pairings. We look forward to celebrating this special occasion with the community."

To further celebrate the re-grand opening, the Park Ridge store will host special wine tasting events on Thursday, April 10 from 5 p.m. to 8 p.m., Friday, April 11 from 5 p.m. to 8 p.m. and Saturday, April 12 from 2 p.m. to 5 p.m., where wine bottles and wine tasting parties will be raffled off. Additionally, customers who join the Wine Club at the Park Ridge location during this weekend will receive two free Riedel wine glasses and $15 off their membership fee for the first month.

Now through June 30, customers who shop at any participating WineStyles Tasting Station location will receive a $20 Bottle Bucks bonus card with a $100 in-store purchase, which can be redeemed on their next visit*.

WineStyles Tasting Station in Park Ridge offers a unique retail experience and warm ambiance that is reminiscent of an old-world wine cellar. Wines are categorized by style and taste, rather than by varietal or region, which helps to simplify the shopping experience. The selection includes a rotation of unique labels and hard-to-find wines from both small and large vineyards from around the world. Each bottle is accompanied by a description listing the wine's characteristics, flavors and suggested food pairings.

Additionally, WineStyles Tasting Station in Park Ridge features a full wine bar with dozens of wines by the glass and a full selection of food, craft beers, fine chocolates, organic teas and gourmet coffee. Furthermore, the store offers a variety of gifts and wine accessories including customizable gift baskets, monthly wine, beer, and cheese clubs, and a frequent buyer program. The location also features weekly wine and beer tastings, private event opportunities, as well as education classes.

The location will serve guests Sunday from noon – 5 p.m., from 11 a.m. to 7 p.m. on Tuesday – Friday, and from 11 a.m. to 6 p.m. on Saturday. The store is closed on Mondays. For more information on the new Park Ridge WineStyles Tasting Station, call (847) 518-9463 or visit Follow WineStyles Tasting Station on Twitter and on Facebook, and for all latest upcoming events, tastings and promotions delivered straight to your inbox, join our Clubhouse News.

To fuel WineStyles Tasting Station's growth in Illinois and across the country, the company is seeking entrepreneurs with retail experience. WineStyles Tasting Stations will be developed through single-unit and area developer agreements. Depending on the real estate site selected, franchisees can expect the total cost of investment for one store to be approximately $229,000 - $380,500. The initial franchise fee is $25,000. For more information on franchising and conversion opportunities, visit our website, or call 866-424-WINE.

*Offer valid 30 days from date of purchase at participating WineStyles Tasting Station locations.

About WineStyles Tasting Station

WineStyles Tasting Station demystifies wine and craft beers by categorizing bottles by style and taste, rather than by varietal or region. Each store features regional craft beers and hundreds of rotating wines from around the world with most priced $10 - $25 per bottle. WineStyles Tasting Station customers can also Taste, Learn and Enjoy® the best in artisanal cheeses, fine chocolates, craft beers, organic teas and other gourmet items. Headquartered in West Des Moines, IA, WineStyles Tasting Station currently operates over 25 locations across the country. WineStyles Tasting Station encourages all customers to drink wine and beer responsibly. For more information visit

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Elayne Sommers
Fish Consulting

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