April 09, 2014 // Franchising.com // MADISON, N.J. - Sotheby's International Realty Affiliates LLC today announced that Virginia Realty & Relocation in Richmond, Va., is the newest member of its real estate network and will operate as The Steele Group Sotheby's International Realty.
Bill Steele is broker/owner of the firm, which is located at 6726 Patterson Avenue in Richmond, and will serve the greater Richmond metro area.
"Richmond is known for its central location on the East Coast between the mountains and the ocean, as well as for a wide range of housing options from historic to contemporary," said Philip White, president and chief executive officer, Sotheby's International Realty Affiliates LLC. "With the Sotheby's International Realty brand's focus on lifestyle, entrance into this market was important for us. Bill Steele and his team are a trusted resource in Richmond. Established in 1949 as Procter Realty, Bill purchased controlling interest of the firm in 1999 and renamed it. Their outstanding history of excellent service makes them an ideal fit for our network."
"With the support of the Sotheby's International Realty brand, we look forward to introducing our properties to a global audience of potential clients," said Steele, who cites his firm's focus on honesty, integrity and superior service as a key to its success. "With Richmond's proximity to historic sites and the nationally acclaimed James River, the market is defined by its breadth of housing opportunities located in settings ranging from revitalized downtown neighborhoods to country pastureland and everything in between."
The Sotheby's International Realty® network currently has more than 14,500 sales associates located in approximately 700 offices in 52 countries and territories worldwide. The Steele Group Sotheby's International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby's International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.
SOURCE Sotheby's International Realty Affiliates LLC
Public Relations and Communications
Sotheby's International Realty Affiliates LLC
175 Park Avenue, Madison, NJ 07940
The Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world.