Fitness Business Summit 14 Names Dallas Wicker of Fit Body Boot Camp Santa Rosa Fitness Entrepreneur of the Year

Santa Rosa, CA (PRWEB) April 10, 2014 - Fitness Business Summit, a popular 3-day fitness industry conference hosted in Costa Mesa, California and created by marketing expert Bedros Keuilian, names Dallas Wicker of Fit Body Boot Camp Santa Rosa "Fitness Entrepreneur of the Year" for the remarkable progress he has made in his business (along with co-owner Katie Switzer) and for his boot camp's contribution in helping to improve the lives of those in his community.

"Winning this award has been such an incredible experience for me, my business partner Katie and everyone on my team at Santa Rosa Fit Body Bootcamp. I still keep asking Katie to pinch me," says Wicker after being announced as Fitness Entrepreneur of the Year and winning a year's lease on a brand new Land Rover.

Having to overcome some major obstacles in his personal life last year, Wicker says he worked hard to push through them so that he could continue to provide outstanding service to his boot camp members.

He explains, "Over this last year, I directed my unwavering focus on helping as many people as we could fit into our facility. But yes, I did have a few hurdles to overcome. I spent much of the year recovering from a rare kidney illness that almost took my life. I spent three months on dialysis and made a full recovery. In April of 2013, my house burned down, which presented a whole new set of difficulties for me personally. But I made my way through those ordeals and our organization is now more successful than ever before."

Wicker's business partner and co-owner of Santa Rosa Fit Body Bootcamp Katie Switzer says she, "I am so incredibly proud of my partner and best friend Dallas and of the whole team here at Santa Rosa Fit Body Bootcamp. Dallas has overcome so many obstacles in the past few years, always pushing forward and working hard to help others. I am so honored to be a part of a great community and great team."

Santa Rosa Fit Body Bootcamp has accomplished quite a bit throughout this past year. Some of their major achievements over the last 12 months include: serving over 1,500 locals and helping them to lose over 5,000 lbs, helped eliminate the necessity for thyroid medication and insulin for clients suffering with diabetes through their innovative fitness and nutrition programs, raised over $1,200 for the American Heart Association and donated dozens of coats to homeless children in Sonoma County through their annual "Coats for Kids Drive".

Hoping to continue their success in helping others to live a healthier lifestyle, Santa Rosa Fit Body Bootcamp is launching a 6-Week Transformation Challenge for 35 lucky participants who have been waiting access to the program, which has been at max capacity for the last 4 months. Wicker says, "Our program has become pretty exclusive. Everyone wants in, but we only have so much room. I wish I had a stadium to train everyone in". Their last Transformation Challenge winner, Shannah Ahmed, lost over 5% body fat during the course of the 6-week fitness challenge. She also won a health and beauty package valued at $700.

To get on the waiting list for Santa Rosa Fit Body Boot Camp's next 6-Week Transformation Challenge, please call 707-543-1724.

About Santa Rosa Fit Body Bootcamp

Santa Rosa Fit Body Bootcamp is a premier indoor fitness boot camp owned and operated by local Sonoma County fitness and nutrition experts Katie Switzer and Dallas Wicker. This Santa Rosa gym is a part of the Fit Body Bootcamp franchise family, an organization that is truly passionate about helping local communities become healthy and fit. The efforts of Wicker and Switzer help drive the Santa Rosa Fit Body Bootcamp initiative of exposing and engaging 10,000 local residents of Sonoma County to a healthy and active lifestyle by the year 2015.

This Santa Rosa boot camp can be found at 526 7th Street, Santa Rosa, CA, 95401 and is open Monday through Saturday with varying session times. For more information, please call (707) 543-1724 or visit


Angela Acosta
Fit Body Boot Camp HQ
+1 (888) 638-3222 Ext: 110

Dallas Wicker, Katie Switzer (Co-Owners)
Santa Rosa Fit Body Bootcamp
(707) 543-1724


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Fit Body Boot Camp is a family of indoor fitness boot camps with the global goal of engaging 20% of the world's population in a healthy and fit lifestyle by the year 2020.


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