April 11, 2014 // Franchising.com // InterContinental Hotels Group (IHG®), one of the world's leading hotel companies, has opened Hotel Indigo® Madrid – Gran Via, a few steps from the most modern, vibrant and cosmopolitan strip in the Spanish capital.
Located in an area peppered with iconic buildings, fashion brands, film references and nightlife spots, the hotel is the boutique brand's second property in Spain, alongside Hotel Indigo Barcelona – Plaza Catalunya which opened in 2012.
As IHG's boutique brand, every Hotel Indigo property is designed to reflect the local neighbourhood. From the building design to the hotel's artwork and locally inspired menus, every Hotel Indigo is unique to its surroundings so no two hotels are the same. Hotel Indigo Madrid – Gran Via's 85 individually designed rooms take inspiration from the history of the local area with unique accents and design features. Murals are visible throughout the hotel, showcasing well-known sites on Gran Via that reflect its energy and vitality. Furniture and interiors draw on eclectic architectural influences, from Art Deco to Baroque.
Guests of the new hotel can experience Madrid's glamorous lifestyle whilst sipping a signature cocktail from the stunning rooftop terrace. Moving downstairs to the Gastrobar & Restaurant, visitors can enjoy seasonal Mediterranean menus created by renowned chef, Andrea Tumbarello, alongside a diverse wine and cocktail list. Guests can also expect features such as free Wi-Fi throughout the hotel and Nespresso machines in every room.
Hotel Indigo Madrid - Gran Via provides an ideal base for exploring the vibrant city. The area is truly the nerve centre of urban life in Madrid, with a legacy in leading the way in Spanish innovation, architecture, fashion, and entertainment while continuing to be the voice of modern Madrid.
Rafael Ramirez Calle, General Manager, Hotel Indigo Madrid – Gran Via comments, "Situated right in the heart of the city, Hotel Indigo Madrid – Gran Via offers the perfect setting for exploring this modern, cosmopolitan city. Engrossed in our local history and charm, the uniquely designed hotel captures the voice and distinctive personality of modern Madrid. We look forward to welcoming guests to the Hotel Indigo Madrid – Gran Via to show them what our beautiful city is all about!"
Tom Rowntree, IHG said, "Hotel Indigo Madrid – Gran Via is the second Hotel Indigo to open in Spain; with a further 15* in the pipeline in Europe, the Hotel Indigo brand is experiencing considerable growth. This newest addition to the brand truly encapsulates the style and charm of Madrid, a chic cosmopolitan city for guests to enjoy both inside and out. We look forward to welcoming guests to this special neighbourhood."
Hotel Indigo Madrid – Gran Via will operate under a franchise agreement with Luis Alvarez Dominguez Angel Alvare. The Hotel Indigo brand was launched in the United States in 2004, making it one of IHG's youngest brands. IHG, one of the world's leading hotel companies, has a broad family of nine brands in nearly 100 countries and territories to meet the needs of guests, whatever the occasion. Hotel Indigo offers guests the individuality of a boutique hotel but with the benefits and reassurance of a big hotel company.
For further information or bookings, please visit www.ihg.com/hotelindigo
* Figures as at 31st December 2013
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of nine hotel brands, including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE™ Hotels & Resorts.
IHG manages IHG® Rewards Club, the world's first and largest hotel loyalty programme with over 77 million members worldwide. The programme was relaunched in July 2013, offering enhanced benefits for members including free internet across all hotels, globally.
IHG franchises, leases, manages or owns over 4,700 hotels and 687,000 guest rooms in nearly 100 countries and territories. With more than 1,100 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc.
SOURCE IHG (InterContinental Hotels Group)
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Hotel Indigo is the industry's first branded boutique hotel experience.