Husband-wife Team Open Independent Insurance Store

Sedona, Ariz. (PRWEB) April 14, 2014 - Jay and Michelle Fitz wanted a way to serve the community and to build a legacy in business when they relocated from California to Sedona, Ariz. five months ago. They found that opportunity in Brightway Insurance, and are opening the first Sedona Brightway Insurance store at 31 Bell Rock Plaza, Suite C.

Brightway Insurance is an independent agency with a franchise model that allows its network of owner-agents to focus on selling, while service is handled centrally by product experts. Relationships with insurance companies are also handled centrally. A typical independent agent represents a little more than six insurance companies, while Brightway agents typically have access to more than 100.

"Everyone needs insurance, and everyone wants the best and most comprehensive insurance solutions available," said Jay. "We fell in love with the Brightway model. It gives us an opportunity to build a lasting legacy and a business that provides the community the best possible coverage with carriers that they already trust."

The focus on sales, the expert service provided and the broad variety of insurance companies offered means Brightway agents consistently outsell other independent agents.

"We started expansion into Arizona in late 2012 and we are thrilled that Jay and Michelle wanted to be part of that," said Brightway Insurance President Talman Howard. "We believe our model sets our franchisees up for success and we look forward to watching their agency grow."

Brightway’s other Arizona location is in Scottsdale.

Brightway franchisees come from varied backgrounds. Training and onboarding are thorough; insurance experience is not necessary to be successful with the company.

Jay has a business background; he’s held positions as an independent sales and marketing consultant, acting general manager and construction manager for his family’s commercial mushroom farm near the California coast. Jay also has a long and distinguished career in construction management in the Silicon Valley and the California coast.

Michelle previously worked as a paralegal; she has a paralegal certificate and a bachelor’s degree in psychology.

About Brightway

Brightway Insurance is reinventing the independent agency model, allowing agents to focus exclusively on selling, while sales, carrier relationships, and technology are handled centrally. As a result, Brightway agents consistently outsell traditional independent agents.

With 117 locations throughout the U.S. today, Brightway has earned recognition from Entrepreneur Magazine as the No. 1 insurance franchise in the country (2013), from Inc. Magazine as one of the fastest growing privately held companies in the country (2008-2013) and from Franchise Business Review as a "Top 50 Franchise" (2012, 2013). Inc. Magazine also awarded Brightway its Hire Power Award, recognizing the company as one of the top 100 job creators in the U.S. (2012, 2013).

For more information, visit or call 888-254-5014.

For additional information, interview and image requests, contact Axia Public Relations at 888-PR-FIRM-8, ext. 700.


Marjorie Comer
Axia Public Relations
+1 888-773-4768 Ext: 700


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Founded in 2003, Brightway Insurance has become a leading national independent insurance retailer.


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