"My Anytime Story" - Win $10k, Give $10k

Anytime Fitness Campaign is Designed to "Pay Fitness Forward"

HASTINGS, Minn. - April 22, 2014 // PRNewswire // - They say, "When you've got your health, you've got everything." If that's true, then wouldn't it be great to be able to give others the ultimate gift: The gift of health?

That's the thinking behind a new campaign launched by Anytime Fitness (www.anytimefitness.com), the world's fastest-growing fitness club. "My Anytime Story" asks participants to share personal stories about how they're achieving their fitness goals with help from Anytime Fitness – and how they would give away $10,000 to improve the lives of others if they win the grand prize.

Submissions will be accepted between April 22nd and June 17th, and eight weekly winners each will receive $1,000 prizes. A grand-prize winner will be selected June 30th and receive a $10,000 prize for him- or herself – and another $10,000 "pay fitness forward" prize to give to a worthy organization, group or individual. For example, the $10,000 "pay fitness forward" prize could go to a charity, a college fund or to purchase gym memberships for friends and family.

"What we're trying to do is break down the barriers to healthy lifestyles for as many people as possible," said Stacy Anderson, Chief Marketing Officer for Anytime Fitness. "Our ultimate goal is to gather and share hundreds of inspirational stories about real people taking control of their own health. We'll post those stories online and, hopefully, others who see them will be motivated to make similar changes in their own lives."

Participants can use a combination of words, pictures and videos to submit their stories via www.myanytimestory.com and they'll be encouraged to also share their stories on Facebook, Twitter and email, asking friends and family to vote for their story. Winners will be determined partly by the number of votes they receive and partly at the discretion of a panel of judges. Everyone who votes for a story will be offered a free 7-day pass to the Anytime Fitness club of their choice.

"We hear heart-warming stories from our clubs nearly every day about people who are overcoming obstacles and leading happier, healthier lives," said Chuck Runyon, Anytime Fitness CEO. "Millions of other people desperately want to do the same. Hopefully, some of those folks will relate to one or more of the 'My Anytime Stories' and say, 'If he or she can do this, so can I.'"

About Anytime Fitness

Founded in 2002, Anytime Fitness is the fastest-growing gym franchise in the world, with more than 2,400 gyms serving 2,000,000 members on five continents. Open 24 hours a day, 365 days a year, Anytime Fitness prides itself on providing its members with convenient and affordable fitness options in friendly, well-maintained facilities which feature top-quality exercise equipment. Gyms are now open in all 50 states, Canada, Mexico, Australia, New Zealand, England, Scotland, Ireland, Grand Cayman, Poland, the Netherlands, Spain, Qatar, India, Chile, Japan and Singapore. All franchised gyms are individually owned and operated. Join one gym and use them all. Members also enjoy free access to AnytimeHealth.com, the most comprehensive wellness website available.

SOURCE Anytime Fitness


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