April 24, 2014 // Franchising.com // Austin, TX - The American Genre Film Archive (AGFA) announces a new initiative to help preserve and share the rarest of its vast collection of 35mm film prints. The non-profit archive - which counts among its advisory board members filmmakers Nicolas Winding Refn and Paul Thomas Anderson - has launched a fundraising campaign via Indiegogo that will help support a mission to complete high resolution digital transfers of its endangered titles - film prints too rare and fragile to be loaned.
"By any means necessary, we need to watch movies on film, because that's why God created cinema," says AGFA advisory board member Nicolas Winding Refn. "The American Genre Film Archive has begun a mission to preserve what I consider the greatest art form God has given us."
The very first film that AGFA is setting out to preserve is Craig Denny's THE ASTROLOGER (1975). This self-financed movie stars Denny, a real-life astrologer, as an astrologer who rises to fame by advising the President of the United States. It is an intensely strange time capsule and a vision from a unique voice in American cinema - the self-produced eccentric.
"There's no other movie like THE ASTROLOGER. It deserves to be seen," says AGFA advisor and Alamo programmer Tommy Swenson. "As the digital era supplants 35mm film and studios let preservation fall by the wayside, a huge swath of movie history, films like these, could disappear forever. Ultimately, film prints have a limited lifespan. However, with proper storage and care, we can prolong the lives of these prints and ensure that the movies themselves endure the ravages of time."
AGFA is looking to raise $15,000 by May 30 to fund this first digital restoration project. Donation levels start at just $5 and go up to a $1,000. Each donation of $15 or more comes with its own unique perk, starting with tickets to see THE ASTROLOGER when the new digital transfer screens at Alamo Drafthouse. Depending on the donation level, additional perks range from a real astrology reading, to a shelf named in the donor's honor at the archive, to the chance to program a Weird Wednesday or Terror Tuesday at the Alamo.
"There are a lot of ways that you can contribute to make this goal a reality, from just a few dollars to a significant contribution," says AGFA board member and Alamo CEO/Founder Tim League. "One particular perk I think some of our regulars will like: You can host a screening of any AGFA film for you and 40 of your friends complete with beer and popcorn. If you contribute at this level you get an awesome movie party and will feel great knowing your fun is preserving our American genre film legacy."
Founded in 2009, AGFA specializes in horror, sleaze, action, and independent regional filmmaking, as well as international genre cinema with an emphasis on films from Hong Kong. A home to over 3,000 film prints, AGFA has saved these from landfills, incinerators, and from literally being tossed into the sea. It serves as a sanctuary for endangered movies that no one cares about, but should.
Access is a crucial part of AGFA's preservation mission. Every year, the archive loans hundreds of prints to arthouse institutions, film societies, festivals, libraries, and universities. For some titles, AGFA's print is the only one that exists. These fragile and endangered titles can't be safely loaned out due to risk of damage or of being lost. The mission to complete 2K digital transfers of these endangered titles, which can then be easily duplicated and loaned for theatrical use, helps ensure that these nearly-extinct titles can be shared with the largest audience possible.
"These films can be seen as frescos that are about to crumble off of walls without even having been documented. This initiative will essentially photograph these frescos so they can be seen and shared," says AGFA advisor and Austin Film Society programmer Lars Nilsen. "AGFA's longer term goal is to one day carefully restore and strike new 35mm prints of these films. But for now, the main effort is to make sure they stay accessible for everyone and not just sitting on a shelf."
The American Genre Film Archive (AGFA) was formed in 2009 by an international band of movie enthusiasts. It is the largest archive of its kind in the world, mainly focusing on the exploitation era of independent cinema - the 1960s through the 1980s. With over 3,200 35mm prints, the archive reflects the rebel spirit of the movies themselves. AGFA exists to raise awareness of the importance of genre cinema through collection, conservation, and distribution. For more about AGFA, visit www.americangenrefilm.com
Alamo Drafthouse is an entertainment brand comprised of the acclaimed cinema-eatery chain, the largest genre film festival in the United States and a collectible art gallery. Named "the best theater ever" by Time Magazine, the Alamo Drafthouse Cinema has built a reputation as a movie lover's oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star studded special events. Alamo Drafthouse Founder & CEO, Tim League, created Fantastic Fest, a world renowned film festival dubbed "The Geek Telluride" by Variety. Fantastic Fest showcases eight days of offbeat cinema from independents, international filmmakers and major Hollywood studios. The Alamo Drafthouse's collectible art gallery, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. The Alamo Drafthouse Cinema is expanding its brand in new and exciting ways, including the launch of Drafthouse Films, a new film distribution label and plans to extend its theaters and unique programming philosophy to additional markets across the United States. More information about Alamo Drafthouse franchise opportunities are available on the official website www.drafthouse.com.
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The Alamo Drafthouse Cinema has built a reputation as a movie lover's oasis not only by combining food and drink service.