Togo's Introduces The #16 Primo Italian - Premium Hand Sliced Italian Sandwich

"West Coast Original" Delivers New Premium Sandwich with Exceptional Flavor

SAN JOSE, Calif. - April 28, 2014 // PRNewswire // - Togo's Eateries, Inc., a "West Coast Original" since 1971, is introducing the #16 Primo Italian, a flavor packed Italian sandwich with premium hand sliced Italian meats.

The #16 Primo Italian says "buon appetito" with four premium meats - Fiorucci Hot Capicola, Margherita Pepperoni, Fiorucci Dry Salami and Hormel Ham. Hand sliced, topped with provolone cheese and Togo's Italian Vinaigrette, and served on fresh baked Artisan bread with shredded lettuce, tomato, red onions, pickles and pepperoncinis.

"We're always looking for ways to add even more flavor, quality and excitement to our menu. Togo's #16 new Primo Italian truly represents the brand's commitment to delivering great-tasting products that closely align with today's consumer tastes and preferences," said Renae Scott, vice president of branding and marketing for Togo's Eateries. "Coming straight from the Old Country onto the menu at all Togo's locations throughout the West, we're excited to debut this new, premium sandwich to new Togos' guests and our existing fans."

At Togo's, there is a relentless commitment to using only the freshest, superior-quality ingredients and meats. Fresh baked Artisan bread, abundant quantities of freshly sliced lean pastrami, roast beef, turkey and other premium meats, as well as hand-scooped California avocados are part of Togo's exceptional menu, and set the brand apart from other sandwich shops.

For more information, visit Follow Togo's on Twitter and on Facebook, and for all latest Togo's news, coupons and special offers delivered straight to your inbox, join the Togo's Sandwich Club.

About Togo's Eateries, Inc.

Togo's was founded in 1971 by a young college student with a large appetite and little money looking to make sandwiches the way he liked them — big, fresh and meaty. Keeping in the spirit of the original, Togo's products are still made with only the highest quality ingredients; including fresh-baked Artisan breads, hand sliced premium pastrami, turkey and roast beef, as well as California avocados and cheeses. Togo's proprietary brand of old-fashioned Pastrami, 98 percent fat-free slow-roasted turkey, and Togo's homemade chicken and tuna salad set the brand apart from other sandwich shops. With more than 325 locations open and under development throughout the West, Togo's is a franchise-based business that offers online ordering and catering services. For more information call 1.877.718.6467 or visit For general information on Togo's Eateries, Inc., please visit

**Photos and company logo available upon request.


Elayne Sommers
Fish Consulting
(954) 893-9150

SOURCE Togo's Eateries, Inc.


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Togo's was founded in 1971 by a young college student with a large appetite and little money looking to make sandwiches the way he liked them — big, fresh and meaty.


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