Jimboy's Tacos Celebrates 60 Years

Local Restaurant Chain Marks 60 Years in Northern California and Nevada on Wednesday, May 21

Sacramento, CA - May 22, 2014 - (PR.com) - Jimboy's Tacos, a local fast-casual American-style Mexican food restaurant chain with nearly 40 locations throughout Northern California and Nevada, celebrated its 60 year anniversary on Wednesday, May 21, 2014. Festivities were held at the Folsom restaurant on 708 E. Bidwell Street with family members of the founder gathering to celebrate the milestone occasion. In honor of the anniversary, customers who bought a ground beef or bean taco on May 21st could buy another for .60 cents.

"We are humbled by the customer support we have received over the past 60 years," said Karen Knudson-Freeman, president and CEO of Jimboy's Tacos and daughter of Jimboy's Tacos founder Jim Knudson.

The milestone anniversary was celebrated with family flying in from around the country, including Hawaii. On hand, there were children and grandchildren of the founder, Jim Knudson, who passed away in 2011. Family members joining Knudson-Freeman for the festivities included the founder's wife, Margaret "Mrs. Jimboy" Knudson, Scott Knudson and Norman "Ty" Knudson – sons of founder, and Erik Freeman, Patrick Freeman, Sara Knudson and Liv Knudson – grandchildren of founder.

Throughout the day, family activities occurred including a coloring contest, balloon twisting, magic show, air tattoo artist/face painting, and a bounce house. The GTO Car Club showcased vintage cars in the Jimboy's Tacos parking lot.

Knudson-Freeman credits the quality and freshness of the food largely for its success. "My dad was a pioneer when it came to freshness and quality – now everyone is doing it," said Freeman. "There is a "craveability" when it comes to Jimboy's food. It has the perfect blend of flavors and textures that complement one another, our food is made with premium and fresh product, and all of that creates one perfect bite."

About Jimboy's Tacos Food

  • Jimboy's Tacos Philosophy: Quality matters. Quality is everything.
  • Ground beef is always fresh, never frozen, and cooked fresh throughout the day in small batches to insure the best quality.
  • Fish is wild caught cod from Alaska – it is not farmed fish.
  • Corn tortillas are made with stone ground corn, not corn flour, and has no preservatives.
  • Spanish rice and Pinto Beans are made from scratch daily at Jimboy's.
  • Guacamole is made fresh daily from fresh avocados that are hand cut, mixed with a special spice blend, and mashed by hand.
  • Jimboy's original taco sauce is made from scratch
  • Chicken is all-natural, minimally processed, no artificial ingredients, hormone-free, raised Cruelty Free, raised Cage Free, Allergen and Gluten Free

History and Background of Jimboy's Tacos

Jimboy's Tacos had humble beginnings, debuting in a small trailer on Kings Beach in Tahoe, California in May of 1954. Started by Jim "Jimboy" Knudson, it began with Jim's recipe for his signature taco, packed with the perfect balance of flavors and textures, all encased in his famous crispy, Parmesan dusted stone ground corn tortilla.

In 1969, Jim began franchising and the Jimboy's Tacos phenomenon grew from a small trailer on the shores of Kings Beach, into almost 40 locations throughout the Sacramento and Tahoe areas.

While Jimboy's Tacos is perhaps most famous for its signature crispy, Parmesan dusted tacos, the grilled burritos have also earned a loyal following. Stuffed with fresh, good quality, homemade ingredients, our classic burritos are then finished on the grill to seal them shut and give them a nice crisp exterior. Enchiladas, salads, burrito bowls, breakfast entrees, and our signature "Taco Burger" are also inspired by Jim and his commitment to focus on "fresh, quality ingredients with the best taste at an affordable price."

In addition to the food, Jim Knudson focused on helping people who worked hard to make their own way, because that was his philosophy. Jimboy's Tacos recently launched a "Dine and Donate" program, offering a charitable donation to local organizations that host a dining event at any of our nearly 40 participating locations.

Jimboy's Tacos recently partnered with real estate company, The Krrish Group, to bring Jimboy's Tacos to India. The Krrish Group, as Master Franchisee of Jimboy's Tacos, will launch the multi-store opening in India later this year. The first restaurant is slated to open in September 2014, with 7-10 more restaurants opening in the next two years.

We've worked very hard to maintain the quality of our food and customer dining experience while building our brand and keeping it new and relevant. After 60 years, we're proud that we're still getting rave reviews, and creating a crave-able food experience is a big part of it. We will always care, and we will always work hard, to ensure that Jim's vision is carried through, and our customers continue receiving the quality of food and service that led us to celebrating 60 years in business.


Dina Guillen
Jimboy's North America


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From the very beginning, Jimboy's Tacos focused on freshness and quality, using only fresh, premium local ingredients, preparing food from scratch daily, and cooking in small batches to ensure freshness.


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