Executive Care Commemorates 10th Anniversary Amid Aggressive Franchise Growth Phase

Expansion Now Includes Territories throughout North, Central and South Jersey, Connecticut and Ohio

May 23, 2014 // Franchising.com // HACKENSACK, N.J. - This Spring, Hackensack, N.J.-based Executive Care, the home care company widely recognized as the most trusted provider of in home medical and personal care services, is celebrating a decade of accomplishments. The tenth anniversary milestone comes amid a remarkable franchise growth phase in which Executive Care has extended its services beyond northern New Jersey into south and central Jersey as well as new territories recently announced as service coverage zones throughout Connecticut and Ohio.

The franchise expansion, which began two years ago, significantly expands the full-service home care company’s presence, while bridging the gap for thousands of families seeking affordable care for their loved ones, yet unsure of who they can trust. Executive Care’s unique ability to blend a variety of home health care services, maintain top notch customer engagement, and manage home health aid resources through an advanced interactive technology management system has resonated clearly with today’s entrepreneurs seeking to invest in one of the nation’s most rapidly expanding industries.

Executive Care is in prime position to sustain and advance its growth in its tenth year, a notable moment in the company’s storied past.

"Getting to 10 years is a journey I can look back at with fond memories," said Lenny Verkhoglaz, the CEO and co-founder of Executive Care who launched the business and still runs it with his wife, Mila Feldman and her brother Alex Feldman. "We’ve proven to be a winning concept on several levels – for our clients, home health aids and franchisees. Now, we’re at a stage where we can scale our brand and give others the opportunity to become part of what we’re accomplishing. The next 10 years should be even more exciting."

In the months ahead, Executive Care is meeting and vetting additional franchisee candidates, and plans to open five to 10 new regional franchise offices by the end of 2014. Beyond that, international growth is on the horizon for Executive Care. New franchisees can embrace Executive Care’s proven private pay model and its collection of in-home services.

"Many so-called franchising and home health care experts have tried to poke holes in the Executive Care franchise opportunity, and they can’t find issue with how we’ve set up the business and grown it," said Mila. "We’ve put our own blood, sweat and tears into designing the most dynamic home care concept. It shows itself in how we care for our patients and how our offices are performing."

Amid a sluggish economy, Executive Care has been booming over the last few years, consistently growing by 15 to 20 percent annually. The company considers its franchising opportunity to be an outgrowth of the success it has achieved in the last 10 years. Additionally, Executive Care’s low start-up cost of $69,100, which includes the franchise fee, makes it an attractive business for entrepreneurs seeking to join one of America’s most attractive sectors.

Executive Care offers a variety of caregiving and skilled nursing services to help families often overwhelmed with the responsibility of providing care to a loved one — all while ensuring the patient remains in the comfort of his or her own home. In a crowded sector, the company has built a reputation from the ground up.

About Executive Care

Executive Care, based in Hackensack, N.J., delivers a comprehensive selection of home care services tailored to the every need of its customers. From companionship and personal care to 24/7 live-in care and skilled nursing, Executive Care ensures customers receive safe, reliable and certified in-home medical and personal services. At the heart of Executive Care is the relationship forged between caregivers, customers and families. The company has announced plans to grow, offering an attractive franchise opportunity in the fast-growing home care sector. To learn more about Executive Care’s services, visit ExecutiveHomeCare.com. For more information on the Executive Care franchise opportunity, email Lenny Verkhoglaz at lenny@executivehomecare.com or call (855) 393-2372.

SOURCE Executive Care


Jamie Izaks
All Points Public Relations
(847) 897-7470; ext. 480
Spring 2014



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Executive Care, based in Hackensack, N.J., delivers a comprehensive selection of home care services tailored to the every need of its customers.


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