Sotheby's International Realty Brand Announces Relationship with Bloomberg

June 04, 2014 // // MADISON, N.J. - Sotheby's International Realty Affiliates LLC today announced the launch of a content marketing relationship with Bloomberg, a global business and financial information and news leader, designed to showcase the Sotheby's International Realty® network's listings to readers.

As part of the relationship, in 2014 the Sotheby's International Realty brand's content units will appear in exclusive positions throughout's property section on its Luxury Property channel. Bloomberg created the program exclusively for the Sotheby's International Realty brand, which will showcase its network's inventory of properties through a location comparison, new to market spotlight, search widget and lifestyle feature.

"The Sotheby's International Realty brand's target consumer is a direct fit with Bloomberg's core audience, which is made up of today's affluent leaders," said Wendy Purvey, chief marketing officer, Sotheby's International Realty Affiliates LLC. "Bloomberg's global readership is made up of those consumers searching for a second or third home that will meet their lifestyle needs, and who recognize the unique value real estate plays in building wealth."

"Bloomberg is excited to have the Sotheby's International Realty brand as a content marketing partner," said Hugh Wiley, head of strategic account partnerships for Bloomberg Media. "The Sotheby's International Realty brand content aligns perfectly with the Luxury Property section of's Luxury Channel. Providing luxury property offerings around the world will appeal to's audience, which is both affluent and global. This exclusive partnership further extends both the Bloomberg and Sotheby's International Realty brands into the world of luxury lifestyle."

The Sotheby's International Realty network currently has more than 15,000 independent sales associates located in approximately 700 offices in 54 countries and territories worldwide. Sotheby's International Realty listings are marketed on the global website. In addition to the referral opportunities and widened exposure generated from this source, the network's brokers and clients benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.

About Sotheby's International Realty Affiliates LLC

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby's International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit

SOURCE Sotheby's International Realty Affiliates LLC


Jennifer Zimmerman
Senior Director, Public Relations and Communications
Sotheby's International Realty Affiliates LLC
175 Park Avenue
Madison, NJ 07940
(973) 407-6375


Social Reach:

Viewer Response:

comments powered by Disqus

Sotheby's International Realty »

The Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world.


  1. Business Overview
  2. Franchise News

Franchise News Room »

News By Industry »

Hot Opportunities

Kids 'R' Kids Franchise Opportunity

Kids 'R' Kids
Kids 'R' Kids Learning Academies is a pioneer in the early childhood...

Batteries Plus Bulbs Franchise Opportunity

Batteries Plus Bulbs
Whether you're an existing multi-unit operator with a non-competing brand...

Nestle Toll House Cafe by Chip Franchise Opportunity

Nestle Toll House Cafe by Chip
Nestlé Toll House Café by Chip is the only major, national dessert café...

Kitchen Solvers Franchise Opportunity

Kitchen Solvers
As a Kitchen Solvers franchisee you will not need any prior remodeling or...

Taco Bueno Franchise Opportunity

Taco Bueno
At Taco Bueno, we continue to make Tex-Mex the right way. We prepare our...

El Pollo Loco Franchise Opportunity

El Pollo Loco
The secret to El Pollo Loco is great-tasting food. Our menu has a broad...

Nékter Juice Bar Franchise Opportunity

Nékter Juice Bar
Interested in owning a business in a thriving industry where health &...

Camille Albane Franchise Opportunity

Camille Albane
Decades of trendsetting chain-salon experience in Europe give Camille...

A Franchise Update Media Group Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2016. All Rights Reserved. Site Hosting Provided By: wishVPS on FUMG3

In Loving Memory Of Timothy Gardner (1987-2014)