June 04, 2014 // Franchising.com // DUBLIN, Ohio – On the heels of adding two new permanent menu items to its premium salad line – the Asian Cashew Chicken Salad and BBQ Ranch Chicken Salad – Wendy's introduces the Strawberry Fields Chicken Salad.
With summertime right around the corner, Wendy's is savoring the moment with the freshest salad ingredients summer has to offer. Wendy's new Strawberry Fields Chicken Salad serves up hand-sliced California strawberries, savory Applewood Smoked bacon, crumbled blue cheese and freshly sliced red onion in every forkful. The salad is topped off with honey-roasted sunflower seeds and is served with a Marzetti® Simply Dressed® Apple Balsamic Vinaigrette made with apple juice, bacon, balsamic vinegar, shallots and Dijon mustard.
"While others are pulling back on their salad offerings, we're continuing to build on our commitment to bring consumers chef-inspired tastes and high-quality ingredients in our fresh-made salads," said Craig Bahner, Wendy's Chief Marketing Officer. "Our new Strawberry Fields Chicken Salad elevates our premium salad offerings with seasonal flavors, and it's why we're serving it only during the summer – when its ingredients are at their peak of freshness."
Wendy's will use more than two million pounds of freshly harvested California strawberries, hand-picked at the peak of ripeness and hand-sliced in every restaurant. In addition to delicious flavor, this super-fruit is loaded with Vitamin C and beneficial antioxidants.
"Customers have come to expect bold ingredients and seasonal flavors from Wendy's, especially in our salads," said Derek Detenber, Wendy's Vice President, Brand Marketing. "Only at Wendy's can you experience craveable options made with premium ingredients that cost about 20% less than our fast casual competitors."
As always, Wendy's salads are freshly prepared every day in our restaurants. Wendy's washes and hand-chops heads of romaine and iceberg and blends them with a triple-washed leafy spring mix of nine different greens, and then uses a salad spinner to ensure crispness. Wendy's 100% premium, all-white meat chicken breast is freshly grilled on-site in every restaurant, hand-chopped when ordered and served warm on top of the salads.
Available for a limited time only, Strawberry Fields Chicken Salad has a suggested price of $6.49 for the full-size and $4.49 for the half-size.
Strawberry Fields Chicken Salad available at participating Wendy's for a limited time. Pricing may vary.
Marzetti® and Simply Dressed® are registered trademarks of the T. Marzetti Company
The Wendy's Company (NASDAQ: WEN) is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 29 countries and U.S. territories worldwide. For more information, visit www.aboutwendys.com or www.wendys.com.
SOURCE The Wendy's Company
The Wendy's Company is the world's third-largest quick-service hamburger company.