Taco Bell® Introduces Quesarito to Food Fans Nationwide on June 9

Regional Favorite Burrito and Quesadilla Food Mash-Up Goes Mainstream Following Best Test Market Response Since Doritos® Locos Tacos

June 06, 2014 // Franchising.com // IRVINE, Calif. – Quesadilla or burrito? Fans everywhere can freely choose both as Taco Bell® brings together the two timeless favorites, and places the Quesarito on menu boards nationwide.

Beginning June 9, the Quesarito – a quesadilla and burrito rolled into one – will become a permanent and national menu item, available at participating Taco Bell restaurants. The Quesarito is filled with seasoned beef, premium Latin rice, Chipotle sauce, and reduced-fat sour cream, and then wrapped up in a grilled quesadilla loaded with melted cheeses.

"We're constantly hearing stories about two great things coming together to create something extraordinary and that takes on a life of its own," said Chris Brandt, chief marketing officer, Taco Bell. "We have just that with the Quesarito, our latest mash-up of a full grilled cheese quesadilla wrapped around a classic burrito, making something so good that you can expect to see more flavor combinations down the road."

Brandt also commented that the Quesarito is the best-selling product in a test market since the Doritos® Locos Tacos (DLT), which was the brand's most successful product launch ever with more than 825 million sold since March 2012. Much like the DLT, the Quesarito combines two classic flavors for an entirely new experience and taste, proving once again that Taco Bell is a game changer in feeding customer's revolutionary cravings.

The Quesarito will be available starting June 9 at participating Taco Bell restaurants and can be ordered with beef, shredded chicken or steak. The suggested retail price is $1.99 for seasoned beef (650 calories; 34g total fat), $2.79 for shredded chicken (620 calories; 30g total fat) and $2.99 for steak (640 calories; 31g total fat). For complete nutritional information, visit www.tacobell.com/nutrition/information.

Beginning June 12, new television creative to support the launch of the Quesarito, entitled "Imagine," shows just how much love one woman has for the union of a quesadilla and a burrito, through her own dream sequence. Produced by Deutsch LA, the spot features Taco Bell Feed The Beat® band Capital Cities and their song "Love Away," as part of the brand's on-going initiative to help artists gain exposure to the millions of people the brand reaches in its television advertising.

Additionally, to celebrate its newest mash-up, Taco Bell will be supporting the launch of the Quesarito via interactive games across social platforms, and more. Tune in to Taco Bell's social channels in the coming days to participate.

About Taco Bell Corp.

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet- inspired Cantina Bell® Menu and lower calorie Fresco Menu. The company encourages customers to "Live Más," both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation for Teens™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 36 million customers every week.

Like: Facebook.com/tacobell

Follow: @TacoBell (Twitter) and tacobell (Instagram)

Subscribe: YouTube.com/tacobell

Tumblr: Tacobell.tumblr.com

SOURCE Taco Bell Corp.

Media Contact:

Media Relations



Social Reach:

Viewer Response:

comments powered by Disqus

Taco Bell »

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant.


  1. Business Overview
  2. Franchise News

Franchise News Room »

News By Industry »

Hot Opportunities

Kitchen Solvers Franchise Opportunity

Kitchen Solvers
As a Kitchen Solvers franchisee you will not need any prior remodeling or...

Nestle Toll House Cafe by Chip Franchise Opportunity

Nestle Toll House Cafe by Chip
Nestlé Toll House Café by Chip is the only major, national dessert café...

Batteries Plus Bulbs Franchise Opportunity

Batteries Plus Bulbs
Whether you're an existing multi-unit operator with a non-competing brand...

Taco Bueno Franchise Opportunity

Taco Bueno
At Taco Bueno, we continue to make Tex-Mex the right way. We prepare our...

Kids 'R' Kids Franchise Opportunity

Kids 'R' Kids
Kids 'R' Kids Learning Academies is a pioneer in the early childhood...

Launch Trampoline Park Franchise Opportunity

Launch Trampoline Park
Launch Trampoline Park is an indoor sports and entertainment facility...

Wireless Zone Franchise Opportunity

Wireless Zone
Almost 25 years ago an instantly successful business began called...

Camille Albane Franchise Opportunity

Camille Albane
Decades of trendsetting chain-salon experience in Europe give Camille...

A Franchise Update Media Group Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2016. All Rights Reserved. Site Hosting Provided By: wishVPS on FUMG3

In Loving Memory Of Timothy Gardner (1987-2014)