The DQ® System Invites Fans to Add "S'more" Lyrics to its New Commercial Song for a Chance to Win $10,000

Music video contest celebrates return of S'mores, DQ's blockbuster Blizzard® Treat flavor

MINNEAPOLIS –  May 27, 2014 - To celebrate the return of the S'mores Blizzard® Treat flavor, the Dairy Queen® system, part of Berkshire Hathaway (NYSE: BRK.A and BRK.B), is launching a S'mores Song Music Video Contest with a grand prize of $10,000.

"S'mores are the quintessential treat for summer and we wanted a song that would get our fans singing and celebrating the joy of summer. This video contest is a fun way for us to engage with our fans," said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). "With the popularity of shows like American Idol and The Voice, it's obvious that there are so many talented musicians in our local communities. We are happy to give some of those singers and musicians another outlet for them to showcase their talents and possibly be discovered."

From now through Monday, June 30, fans can log on to and submit a video in 60 seconds or less of the next verse for the S'mores song featured in the new DQ® commercial. Three finalists will be posted on the contest's website beginning July 7, and fans will have the opportunity to vote for their favorite through July 18.

One grand-prize winner will be awarded $10,000. Second prize receives a $1,000 Dairy Queen gift card, and third prize receives one Blizzard Treat per month for one year. The video submission link and complete rules are available at Entries will be judged on quality of the video, creativity, originality and adherence to theme.

For inspiration, DQ fans are invited to experience the S'mores Blizzard Treat, a delicious blend of marshmallow filled chocolate bars, Honey Maid® graham crackers and signature DQ soft serve. For more information about the Dairy Queen system, visit Connect with the DQ system on Twitter using #LOVEmyDQ and follow the system at Visit the DQ Facebook fan page, which has more than 8.4 million friends and become a friend at

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen® stores in the United States, Canada and 25 other countries. ADQ is part of the Berkshire Hathaway family of companies led by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit

SOURCE American Dairy Queen Corporation



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Dairy Queen (also known as DQ) is an ice-cream shop and fast-food restaurant franchise based in the United States and founded in 1940.


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