Wayback Burgers Ramps up Development with New Locations in Navy Base and Sports Arena
Nontraditional Expansion a Top Priority for America's Hometown Burger Restaurant
CHESHIRE, Conn. - June 18, 2014 - (BUSINESS WIRE) - Recognized as one of the most aggressive and ambitious "better burger" brands in the United States, Wayback Burgers is targeting nontraditional venues, in addition to its continued success across the nation and internationally, as a lucrative opportunity for expansion. Wayback Burgers has joined forces with the Naval Base Ventura County (NBVC) Port Hueneme, Navy Exchange (NEX) in Ventura, California to open a new restaurant in the NEX Port Hueneme food court in addition to serving its classic burgers and chicken sandwiches in the Wells Fargo Center, the premier sports and entertainment arena in the greater Philadelphia area.
The fast-casual franchise has come a long way since spearheading national franchising efforts in 2009, seeing extreme value in nontraditional expansion. Within the past year, Wayback Burgers has expanded into the NEX Port Hueneme food court which held its grand opening on May 7, established a relationship with Aramark by opening a location in the Wells Fargo Center, and has two additional navy base expansion deals planned for 2014. As Wayback Burgers continues to converse with national retailers, universities, and other armed services organizations, the company has the goal of expanding into 20 nontraditional locations by the end of 2015.
"As a young brand in the industry, we are always looking to separate ourselves from other burger concepts, and expanding nontraditionally enables us to grow brand loyalty and reach customers in locations with a captured audience," said John Eucalitto, President of Wayback Burgers. "Our model and products fit well within the nontraditional environment and we are now poised to further grow in this segment through strategic partnerships. Not only in arenas and naval bases, but colleges, universities, rest areas, airports, truck stops, and other unique locations."
In addition to nontraditional development, Wayback Burgers recently expanded its development into 28 countries throughout the Middle East and North Africa region with international franchise development company, Topaz MENA as well as recently joined forces with Wayback Argentina S.A. as the company has signed a deal to open 30 new locations in the Argentina market. Given that 95 percent of the world's potential consumers are beyond U.S. borders, Wayback Burgers is building its reputation oversees with additional expansion details brewing in Canada and Mexico among others.
As burger concepts continue to thrive, Wayback Burgers has established a competitive advantage, differentiating itself in the marketplace, playing homage to high-quality burgers combined with a family-friendly atmosphere in which burgers are served up the way they used to be amidst an atmosphere that hearkens back to a simpler place and time – a time when "customer service" meant something, and everyone felt the warmth of the community.
With a presence across 24 states and operations in over 80 locations, Wayback Burgers has plans to double its number of locations sold by the end of 2014, in addition to reaching 100 stores open and operating by the end of the year.
For more information about franchising and Wayback Burgers visit http://waybackburgers.com/franchising or at www.facebook.com/waybackburgers.
About Wayback Burgers
Wayback Burgers is a Connecticut-based fast-casual franchise with a reputation for serving fresh burgers and thick, hand-dipped milkshakes. Founded in 1991 in Newark, DE, Wayback Burgers currently operates in 24 states with over 80 locations nationally and plans to open in 28 countries through the Middle East and Northern Africa, in addition to expansion plans in Argentina.
Kelly McNamara Fishman PR 847-945-1300 KMcNamara@fishmanpr.com
A Waybetter opportunity. We now have agreements in 25 states, closing in on 100 units opened, expected to have 125 operating stores by years end and over 350 in development. Single, multiunit and international opportunities available.
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