July 21, 2014 // Franchising.com // Iselin, NJ – McDonald's New York Tri-State has announced the all-star lineup for its first annual McDonald's B-Boy Royale, New York City's largest breakdance competition of the year. Held on August 16 at the NYU Skirball Center for the Performing Arts, the event will feature eight award-winning Asian American breakdance crews from across the nation battling it out in a head-to-head tournament for the chance to win a grand prize of $3,000. The competition will be hosted by Korean American rapper and YouTube sensation Dumbfoundead, who will also perform tracks from his latest album. Tickets can be purchased at the NYU Skirball Center box office or at http://nyuskirball.org/calendar/bboy, with proceeds benefiting Ronald McDonald House Charities® New York Tri-State Area. For more information about the McDonald's B-Boy Royale, visit www.McDonaldsBBoyRoyale.com.
While dozens of talented dance crews from around the country were initially considered, the McDonald's B-Boy Royale judging panel based their final selections on the following criteria: (1) must already compete at a professional level, (2) won at least two major championships, and (3) demonstrate a unique and original style in their performances. After extensive deliberation between the judges, the eight dance crews chosen to inaugurate the first annual B-Boy Royale are:
The judging panel is comprised of three internationally recognized b-boys who have won major breakdance competitions around the world. The judges are:
Born in Buenos Aires, Argentina and raised in Los Angeles, Dumbfoundead is a Korean American rapper who has made a name for himself in the hip hop community by winning numerous rap battles. Dumbfoundead is also a well-known YouTube personality whose music videos have been viewed over 40 million times and has collaborated with well-known artists such as Jay Park, Epik High, Jin, and Clara C. Currently, he is the co-host for the popular Mnet program, Danny From LA.
"I'm honored to take part in such a groundbreaking competition that not only features some of today's best dance crews but also benefits a terrific charity like Ronald McDonald House," said Dumbfoundead. "This is going to be a very special event for everyone involved."
"McDonald's is very proud to present a dynamic showcase for some of the best dance crews in the country," stated Josh Kaufman, a McDonald's New York Tri-State Area owner/operator who was instrumental in the development of McDonald's B-Boy Royale. "With the help of the b-boy community, we're hoping to create the premier breakdance competition in New York."
Additional sponsors for McDonald's B-Boy Royale include Mnet and Coca-Cola.
McDonald's is the world's best-known brand and is the global leader in food service. There are more than 600 McDonald's restaurants, owned by 100 franchisees, located throughout the New York, New Jersey and Connecticut Tri-State area. Visit www.mcdonaldsnytristate.com or follow us on Twitter @McDNYTriState for more information about other McDonald's area programs.
SOURCE ©2014 McDonald's
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McDonald's Corporation is the world's largest chain of fast-food restaurants, primarily selling hamburgers, chicken, french fries, milkshakes and soft drinks.