Del Taco Establishes New Development Incentive Programs For 2014

Significant Incentives for Franchisees Developing in New Markets as well as Minorities and Veterans

July 28, 2014 // // Lake Forest, California – Del Taco, a leader in the Mexican quick service restaurant category, has announced its new franchise development incentive programs for 2014, its 50th anniversary year. With these significant incentives in place, the company looks to build on record sales at its more than 550 restaurants nationwide, and partner with multi-unit operators to bring Del Taco's fresh, made-to-order food to guests across the country.

"This past year has been a historic one for Del Taco in regard to both sales and guest satisfaction metrics," said Paul Murphy, CEO of Del Taco. "Our franchisees continue to execute Del Taco's proven system effectively, and we're looking forward to leveraging this success to grow the brand in 2014 and beyond."

For 2014, the company is offering multiple incentives, including one for franchisees opening in a new Del Taco market, and one for minorities and veterans interested in franchise opportunities.

For franchisees who commit to opening up at least five Del Taco restaurants in a new market, Del Taco offers a tiered incentive program. The market is determined by the Del Taco Development Department, and restaurants must be opened within a specified time frame. The incentive includes reduced franchise fees and lower royalties for up to three years.

A registered brand with VetFran, in association with the International Franchise Association, Del Taco offers veterans and minorities incentives as well. In honor of the 50 year anniversary celebration, when the franchisee enters into a multi-unit Development Agreement they will receive a 50-percent savings on the initial franchise fee and two years of reduced royalties on their first restaurant.

"To accompany these significant incentives, we're offering the opportunity for franchisees to capture exclusive development territories" said Laura Tanaka, Director of Franchise Development of Del Taco. "As Del Taco comes off several consecutive record sales periods, we're looking to expand our winning brand with new multi-unit franchise partners."

2013 saw a system-wide rebrand, which included a new restaurant design and updated décor to match its focus on freshness. In addition to this refresh, the company placed a emphasis on menu innovation by launching the Buck & Under Menu, Epic Burritos and the CrunchTada platform, the most successful product line in Del Taco's 50-year history. The combination of these tactics, combined with an aggressive marketing strategy, strong focus on the customer experience and operational excellence, resulted in significant gains.

Del Taco carried this momentum into 2014 with the introduction of Turkey Tacos, marking the first time a Mexican quick service restaurant has offered turkey as a protein option. The company projects sales gains to sustain on the strength of newly introduced products such as Breakfast Tacos and additional Epic Burrito offerings, both of which have been embraced by guests.

About Del Taco

At Del Taco, all menu items taste better because they are made to order with fresh ingredients including cheddar cheese grated from 40-pound blocks, handmade pico de gallo salsa, lard-free beans slow-cooked from scratch, and marinated chicken grilled in the restaurant. Del Taco has more than 550 restaurants in 17 states. The company offers various development incentive packages to new Del Taco franchisees. For more information, please contact Laura Tanaka, Director of Franchise Development at (949) 462-7379 or, or visit



Brian Devenny
Morgan Marketing & Public Relations LLC
(949) 261-2216


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Del Taco, one of the nation's largest Mexican quick-serve chains, first opened in 1964 serving up freshly prepared Mexican menu items such as tacos...


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