Merry Maids Franchise Names New COO

August 18, 2014 // // Joe Chaves has been promoted to chief operating officer of Merry Maids, a franchise in which 8,000 cleaning professionals provide approximately 200,000 residential cleaning services in 1,600 locations each month. Chaves was formerly vice president, of franchise 0perations for sister company ServiceMaster Clean, a role he held since September 2012. Both companies are based in Memphis, Tenn.

As COO, Chaves will continue to build upon the positive culture of trust and respect for which Merry Maids is known among franchisees and branches. He is committed to maintaining best-in-class operating standards and overseeing Merry Maids’ highly profitable business model that ensures franchisees and branches realize a significant return on their investment.

A franchising veteran, Chaves came to ServiceMaster Clean after six years as director of operations for Subway. Prior to that, he spent 23 years total with Dunkin Brands in a variety of real estate, operations and development positions and, with his wife Paula, owned two Dunkin Donuts/Baskin Robbins franchises in the Orlando, Fla. area. They have two grown daughters who reside in Maryland.

About Merry Maids 

Merry Maids is the largest home cleaning franchise network in the US. With about 75 company-owned locations and 395 franchised outlets, Merry Maids provides residential cleaning service in 49 states and the District of Columbia. Merry Maids is a brand of ServiceMaster Global Holdings, Inc., a company with other franchise brands including ServiceMaster Clean, ServiceMaster Restore, Furniture Medic and AmeriSpec. For more information, visit

SOURCE Merry Maids 

Media Contact:

Ellie Mannix
Fish Consulting, LLC
O: (954) 893-9150 ext.223
C: (954) 604-4583


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House cleaning services by Merry Maids provides maid service that is thorough, dependable and worry-free.


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