Terrific Two: Dunkin' Donuts Celebrates Two Years of its Mobile App with Special Appiversary Twitter Sweepstakes

Twenty-two fans will win two $22 Dunkin' Donuts mGifts for sharing what FREE medium beverage they would order after receiving the free coupon for joining the brand's DD Perks® Rewards Program

August 15, 2014 // Franchising.com // CANTON, MA - August 16 marks the two-year anniversary of the Dunkin' Mobile® App for mobile payment and gifting. To celebrate, Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, today launched a special "Appiversary" Twitter sweepstakes to give fans the chance to win Dunkin' Donuts mGifts. In just two years, the Dunkin' Mobile App has been downloaded more than eight million times, giving people across the country a quick and convenient way to pay for Dunkin' Donuts food, beverages and merchandise. Earlier this year, Dunkin' Donuts launched their new DD Perks® Rewards program. Fully integrated into the Dunkin' Mobile App, DD Perks Rewards offers guests a coupon to receive a FREE medium beverage upon registering, and points toward free Dunkin' Donuts beverages with every qualifying purchase. DD Perks Rewards has already surpassed more than 1.3 million members.

Dunkin' Donuts' special Twitter sweepstakes in honor of its second Appiversary will reward 22 fans with two $22 Dunkin' Donuts mGifts to help them keep running on Dunkin' food and beverages through the remainder of summer and beyond. Beginning today and continuing through 5 p.m. on Saturday, August 16, followers of @DunkinDonuts on Twitter are asked to tweet what free medium beverage they would order after receiving the free coupon for signing up for DD Perks Rewards, using special hashtag #DunkinAppSweeps. No purchase necessary, 18+ to enter, Void where prohibited. For additional terms and conditions related to Dunkin' Donuts' "Appiversary Sweepstakes," please visit http://dun.kn/1l36BHZ.

With DD Perks, guests earn five points for every dollar they spend on qualifying purchases at Dunkin' Donuts when they pay using an enrolled Dunkin' Donuts Card, either plastic or via the Dunkin' Mobile App. Once a member accrues 200 points, he or she receives a coupon for a free medium beverage of their choice, redeemable at participating Dunkin' Donuts restaurants. Additionally, throughout the year DD Perks members receive exclusive, personalized, special offers to earn bonus points for specific food and beverage purchases. DD Perks members can also share their free medium beverage reward coupon with friends, family and colleagues to keep them running on Dunkin'.

The Dunkin' Mobile App for mobile payment and gifting enables guests to pay for food, beverages and merchandise at participating U.S. Dunkin' Donuts restaurants by scanning their DD Cards stored in the app either in-store or at the drive-thru. Featuring language settings that enable users to view content in English or Spanish, the Dunkin' Mobile App is available for free from the App Store on iPhone or iPod touch or at www.itunes.com/appstore and from the Google Play Store at https://play.google.com/store. The Dunkin' Mobile App also allows guests the option of sending Dunkin' Donuts virtual cards to friends, family and colleagues with the mGift feature. DD Cards can be mGifted three ways: via text, email or Facebook Connect. Guests can also enjoy mobile offers via the "My Offers" tab, where they can receive exclusive, geo-targeted regional discounts and promotional offers for Dunkin' Donuts' famous coffee and other favorite menu items.To learn more about Dunkin' Donuts visit www.DunkinDonuts.com or follow us on Facebook (www.facebook.com/DunkinDonuts) and Twitter (www.twitter.com/DunkinDonuts).

About Dunkin' Donuts

Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for eight years running. The company has nearly 11,000 restaurants in 33 countries worldwide. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.

SOURCE  Dunkin' Donuts


Heather McIntyre


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