Franchisee Opens Second Dickey's Barbecue Pit Location in Wisconsin

New Berlin Gets Slow Smokin' Barbecue Option Thursday

August 28, 2014 // // NEW BERLIN, Wis. - After working as a corporate trainer, Sherri Povolo always dreamed about owning her own restaurant. A year ago, Povolo's dream came true when she opened her first Dickey's Barbecue Pit in Pewaukee with her son-in-law, Craig Hatfield. On Thursday, August 28 at 11 a.m., the family will open their second location in New Berlin. The new location is throwing a three-day grand opening celebration with the first 50 guests receiving gift cards worth up to $50.

"I had always wanted to own my own restaurant -- not many people have the opportunity to live their dream," said multi-unit franchise owner, Sherri Povolo. "I can now say I've doubled my dream with this second restaurant and I know the community of New Berlin will love the food."

Friday, guests can stop by for Dickey's Barbecue t-shirts and koozies with all day merchandise giveaways. On Saturday from noon to 2 p.m., radio station FM 106.1 will be on-site when one lucky winner will be chosen for a $500 gift card and three winners will receive free barbecue for an entire year. This party also includes $2 pulled pork barbecue sandwiches.

Povolo is from Milwaukee. Prior to opening her first Dickey's Barbecue Pit, Povolo worked as a business development executive for Chula Vista Resort in the Wisconsin Dells. The new Dickey's Barbecue Pit in New Berlin is located at 15155 West National Avenue and the phone number is 262.649.7043. You can keep up with this location on Facebook.

About Dickey's Barbecue Restaurants, Inc.

Dickey's Barbecue Restaurants, Inc., the nation's largest barbecue chain was founded in 1941 by Travis Dickey with the goal of authentic slow smoked barbecue. Today, all meats are still slow smoked on-site in each restaurant living up to the company tagline, "We Speak Barbecue." The Dallas-based family-run barbecue franchise offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids' meals every Sunday. The fast-casual concept has expanded to over 400 locations in 40 states. This year Dickey's Barbecue was recognized for the third year by Nation's Restaurant News as a "Top 10 Growth Chain" and by Technomic as the "Fastest-growing restaurant chain in the country." For more information, visit or for barbecue franchise opportunities call 866.340.6188.

SOURCE Dickey's Barbecue

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Kendall Huber


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Dickey's Barbecue Restaurants, Inc., the nation's largest barbecue chain was founded in 1941 by Travis Dickey with the goal of authentic slow smoked barbecue.


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