Liquid Capital Welcomes New 2014 Principals Aboard

September 09, 2014 // // Toronto - Liquid Capital Corp., a Canada-based franchisor specializing in factoring, has welcomed five new principal owners to their ever-expanding system so far in 2014. Among them, they will be servicing Western Pennsylvania, South and West Palm Beach Counties, Florida, Southeast Texas and the greater Vancouver area.

"The true strength of a franchise system lies in the mutually rewarding relationship between a franchisor and its franchisees," said Michael Peterson, Director of Franchise Development. "We have been thrilled to welcome aboard our new principal owners this year."

New principal owner, John Kraus, 56, opened Liquid Capital of Western Pennsylvania serving the greater Pittsburgh area this past March. Previously, Kraus worked as an attorney for Heinz North America for 22 years, but after the company was recently purchased, Kraus's position was eliminated so he decided to retire, although he was always interested in the idea of going into business for himself.

"I wanted a way to harness my financial background with a business opportunity that would provide a strong network of support," Kraus said. "When I learned about Liquid Capital, it seemed like the perfect way for me to use my previous experiences and personal interests in order to help local businesses prosper."

Benjamin Wolf, 60, worked in television advertising sales for over 30 years before his office decided to downsize and eventually closed a few years ago. The Coral Springs, Florida resident wanted an opportunity to work for himself and, no longer wanted to work in a corporate environment.

"Liquid Capital seemed like the perfect fit because I wanted to control my own destiny and didn't want to worry about renting an office location or managing employees at the moment," said Wolf. "I wanted to find an opportunity that would carry me into my retirement years, and after speaking with Brian and over a dozen of Liquid Capital principals across the country, I knew this would be the right fit for me."

Wolf services all of South Palm Beach County, Florida and launched his business in May 2014.

Yamit Pfeffer, 34, has worked as a private banker for 14 years. Originally from Venezuela, Pfeffer immigrated to Miami in 2000 and completed her financing degree at the Florida International University. This July, she launched her Liquid Capital business to serve West Palm Beach County and is thrilled to be helping local companies grow.

"When looking for the next step in my career, I found Liquid Capital because, as a mother, I wanted to have flexible working hours to still spend time with my family. I love my work and I didn't want to put my career on hold," said Pfeffer. "There is a great need for factoring in Miami so I thought it would be the best next step for me."

Set to open the first week of September, Roy David, an Abilene, Texas resident, is moving to Houston for this new business venture with Liquid Capital. He will be servicing the Southeast Texas area. David worked on international construction projects for 25 years, with his work bringing him to Australia, Saudi Arabia, and Peru and many other countries all over the world. Wanting to settle down and be his own boss, David, 64, was looking for a franchise opportunity that would best fit his needs.

"After doing my research, I loved that the more I put into my business at Liquid Capital, the more I get out of it," said David. "The better I do, it positively affects corporate and vice versa."

Finally, slated to open in early fall 2014, Andrew Joannou, 52, is set to service the greater Vancouver area. Graduating with a Bachelors of Commerce degree, he worked as an accountant in the retail industry for 7 years, before wanting to trade it all in to be an entrepreneur. Since then, he has worked in a partnership in property development, and was interested in learning more about Liquid Capital.

"I love that Liquid Capital is a small business that is helping other small businesses in the community," said Joannou. "I'm excited to offer local owners my advice through my own experiences as an entrepreneur, as well as my background in finances. It really fits all of my interests."

About Liquid Capital

Founded in 1999, Liquid Capital (which franchises under the names Liquid Capital of America Corp. and Liquid Capital of Canada Corp.) is an international network of franchise owners or "Principals" who help businesses grow and succeed through factoring, a specialized financial service that provides immediate financing secured by credit-worthy accounts receivables. Liquid Capital clients growth-oriented young businesses and established mid-sized companies who often require additional working capital when money is tied up in accounts receivable and obtaining funding from banks is not an option. Liquid Capital also offers an extensive package of financial management services that allows clients to focus on operating their business without the need for a credit and collections staff.

"We are excited to have these outstanding individuals to add to the Liquid Capital system," said Peterson. "We hope that they're just as excited as we are that they are now a part of the team."

SOURCE Liquid Capital

Media Contact:

Jason Sophian
O: 312-829-4350


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Liquid Capital is a full-service factoring company that helps businesses grow and succeed by providing immediate financing secured by credit-worthy account receivables.


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