IM=X® Pilates Unveils New Equipment and Program

New York, New York

September 10, 2014 // // The country's largest pilates franchise chain – IM=X® Pilates & Fitness - has expanded its program with the addition of an exciting new workout routine, the Platform Program. The IM=X Platform fits seamlessly into the unique patented IM=X Xercizer, an updated version of the traditional pilates reformer. This program aims to provide customers new variety in their IM=X workout routine, featuring new exercises to tone the inner/outer thighs, hips, buns and core. In addition to working the lower body and stabilization system, the program involves balance, coordination and upper body strength – thus it is a challenging all-in-one workout. The program can be offered as a Hybrid (blended format) or by itself. Most franchise owners are using blended routines so that their customers experience more of a cross-conditioning result..

The industrial-strength Platform fits onto the unique patented IM=X Pilates Xercizer, a top-of-the-line American-made pilates reformer with unique features such as stronger spring loads, a smooth glide, a wide carriage, a unique jump board for plyometrics, and a lumbar support. The IM=X Xercizer has attracted a devoted following, from professional athletes to fitness newbies, and the Platform program promises to attract new clients because it delivers results and variety.

The Platform program is an exciting addition to IM=X's comprehensive approach to wellness, which also includes Xercizer (reformer), Floor, Tower, Cycle/Tower, Barre, Yoga, Heart Rate Training and Spinal Fitness programs. IM=X (pronounced IMX) reflects the newest scientific data and latest research to meet the diverse needs of today's fitness and rehabilitation markets.

Instructors with an Advanced IM=X Pilates certification are able to attend the Platform course as part of their ongoing continuing education, which is provided for all IM=X franchise staff.

About IM=X Pilates 

IM=X Pilates offers franchise opportunities to fitness professionals, chiropractors and anyone wishing to make a career in fitness and back wellness. Their franchise package includes ongoing support, staff certifications, business training, marketing material, a website and more. For more information, visit or e-mail today!

SOURCE IM=X Pilates 


Lauren Humm Fakete
M=X Pilates and Fitness
Franchise and Media Relations
212.997.5550 | 800.469.1336



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IM=X (Integrated Movement Xercize) is a new generation of pilates and cardio inspired workouts enjoyed by hundreds of thousands of exercise enthusiasts who proclaim its "immediate results"!


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