Roy Rogers® Restaurants Inks Development Deal in Northeastern New Jersey

QSR Chain Expands Presence in New Jersey Market

September 23, 2014 // // Frederick, MD - Roy Rogers® Restaurants announced today it has signed a development agreement with an area franchise group led by Dipen Desai. Desai, a seasoned restaurant operator of numerous franchised brands including Taco Bell and Dunkin’ Donuts, plans to develop 4 restaurants across Bergen and Essex Counties in northern New Jersey. The first Roy Rogers restaurant is projected to open in 2016.

"We are pleased to have Dipen Desai join the Roy Rogers family," said Jim Plamondon, co-president of The Plamondon Companies that owns the Roy Rogers Restaurants chain. "With Dipen’s depth of QSR franchise and operational experience, we’re enthusiastic about our partnership with his organization as the Roys brand continues to grow in northern New Jersey."

"I am very excited to be part of this major launch of Roy Rogers in the New Jersey market," said Desai. "We’re looking forward to a new and powerful beginning with this company."

The partnership further deepens Roys’ footprint in the New Jersey market as the Mid-Atlantic restaurant chain continues its expansion plan with the franchise development company, Franchise Dynamics, to bring forth candidates to the brand. For more information on Roy Rogers franchise opportunities, please contact Cassidy Raynor with Franchise Dynamics at 240-233-6062.

About Roy Rogers

Based in Frederick, Maryland, the Plamondon Companies own and operate 22 Roy Rogers Restaurants, and oversee 28 franchise locations in the Mid-Atlantic region.

Roy Rogers Restaurants are known in the industry as the "Triple Threat" – serving USDA choice top round roast beef, hand-breaded, fresh fried chicken, and great tasting burgers. Unique to Roys is the Fixin’s Bar®, featuring a variety of condiments such as fresh lettuce, tomatoes, pickles, onions, jalapeños and signature sauces. Amenities include drive-thru, flat screen TV, and free Wi-Fi. For more on our business, promotions, products and franchise opportunities visit, follow us on twitter or join us on Facebook

SOURCE Roy Rogers Restaurants


Kelly Weismiller
White+Partners PR
(703) 793-3403

Carrie Isabell
Roy Rogers Restaurants
(301) 695-5051, Ext. 136




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Roy Rogers Family Restaurants »

Roy Rogers Family Restaurants is a chain of U.S. fast-food family restaurants, numbering over 800 at its peak, named for cowboy actor Roy Rogers.


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