Wyndham Reflags Landmark Miami Beach Hotel

Reinvented Shelborne Wyndham Grand completes multi-million dollar restoration; Becomes South Beach's newest lifestyle destination.

September 24, 2014 // Franchising.com // PARSIPPANY, N.J. – Following an extensive, multi-million dollar renovation of the former Shelborne South Beach, Wyndham Hotel Group, the world's largest hotel company with approximately 7,540 hotels and part of Wyndham Worldwide Corporation (NYSE: WYN), today announced the opening of the landmark 200-room Shelborne Wyndham Grand South Beach in Miami Beach, Fla.

Shelborne Wyndham GrandThe historic oceanfront hotel is located on Collins Avenue in the heart of South Beach's Art Deco district, steps from world-class dining, nightlife, shopping and beaches. Its opening furthers the Hotel Group's strategy to expand its namesake Wyndham Hotels and Resorts® brand in key destinations around the United States.

The Art Deco property, designed by architect Igor Polevitsky and later updated by Morris Lapidus, first opened in 1940 and was known for decades as one of the most sophisticated and popular resort destinations in South Beach. Owners Flag Luxury and the Galbut family recently completed an extensive renovation to restore and celebrate the property's heritage while also incorporating modern conveniences and amenities for today's South Beach traveler, from complimentary wireless internet access to nightlife VIP concierge service and vintage car rental access.

Shelborne Wyndham Grand features four on-site restaurants and bars, including Morimoto South Beach, internationally acclaimed Iron Chef Masaharu Morimoto's flagship eatery in Miami; revamped guestrooms and meeting spaces designed by Richard Mishaan; restored public areas conceived by designer Meg Sharpe; exclusive pool and beach access; a Blue Harmony® spa; and extensive event space. It joins Wyndham Grand® Hotels and Resorts, an ensemble of distinguished hotels within the Wyndham Hotels and Resorts brand that represent one-of-a-kind experiences in key destinations with refined accommodations, attentive service and relaxed surroundings.

Miami becomes the latest major market to welcome the upscale Wyndham® brand. Since 2013, the brand has flagged several key properties in top travel destinations, including New York City, Boston, Philadelphia, Dallas and Charleston, S.C., as well as Anaheim, San Diego and Santa Monica in California.

"We couldn't be more thrilled to bring the Wyndham name to South Beach and it's particularly special to do so with such a legendary property," said Bob Loewen, executive vice president and chief operating officer for Wyndham Hotel Group, which has managed the hotel's operations since February 2013. "This reimagined, high-end destination will offer services, amenities and experiences that reflect Miami's unique culture and lifestyle, while also representing the excellence and distinctive offerings for which Wyndham Grand properties around the world are known."

The hotel's 200 guest rooms feature décor inspired by vintage cars from the 1950s, city or ocean views and 46-inch Interactive Smart Samsung® televisions with mobile device connectivity via the Shelborne Wyndham Grand app, which provides guests with access to hotel amenities.

Shelborne Wyndham Grand is home to the much-anticipated Morimoto® South Beach from celebrity Iron Chef Masaharu Morimoto. Chef Morimoto and his team will also oversee all on-site catering and 24-hour room service at the hotel. Additional dining and bar experiences include The Drawing Room, The Bistro and casual, beachfront dining alongside fire pits and Ping-Pong tables at Oasis Grill.

Direct beach access, located just steps from the hotel, is available through the private beach club. An oceanfront pool and lounge area offers drink cart service, daily activities and exclusive, air-conditioned cabanas with entertainment centers, full bathrooms and private mixologists.

Guests can unwind at the on-site Blue Harmony® Spa, which features body treatments and skincare services using Natura Bisse® and Dr. Hevia® products, a couples' spa suite and a nail salon. The 24-hour fitness center contains state-of-the-art equipment and offers private trainers upon request.

Shelborne Wyndham Grand's reinvention also includes 15,000 square feet of expanded event areas that include meeting rooms, an executive boardroom, breakout rooms, a grand ballroom and extensive, flexible outdoor space.

Wyndham Grand properties are situated in some of the world's most popular travel spots, including Orlando, Fla.; Kauai, HI; Charleston, SC; Chicago, Ill.; Doha, Qatar; Frankfurt and Berlin, Germany; and Shanghai, China, among others.

Guests staying at the hotel who are members of Wyndham Rewards® - the free-to-join guest loyalty program of Wyndham Hotels and Resorts and parent company Wyndham Hotel Group and the only hotel loyalty program to offer guaranteed rewards with just one qualified stay - can earn valuable points during their visits. Points may be redeemed for a wide variety of reward options including free hotel stays, air travel, gift cards for leading retailers and restaurants and more. Information is available at www.wyndhamrewards.com.

About Wyndham Hotels and Resorts

Wyndham Hotels and Resorts, LLC, a subsidiary of Wyndham Worldwide Corporation (NYSE: WYN), offers upscale hotel and resort accommodations at more than 170 properties throughout the United States, Canada, Mexico, Central and South America, the Caribbean, Europe, the Middle East and China. All Wyndham® hotels are either franchised by Wyndham Hotels and Resorts, LLC or managed by Wyndham Hotel Management, Inc., or one of its affiliates. Additional information and reservations for all Wyndham hotels are available by visiting www.wyndham.com.

About Wyndham Hotel Group

Wyndham Hotel Group, part of Wyndham Worldwide Corporation (NYSE: WYN), is the world's largest and most diverse hotel company with approximately 7,540 hotels and 650,200 rooms in 71 countries under the hotel brands: Wyndham Hotels and Resorts®, Ramada®, Days Inn®, Super 8®, Wingate by Wyndham®, Baymont Inn & Suites®, Microtel Inn & Suites by Wyndham®, Hawthorn Suites by Wyndham®, TRYP by Wyndham®, Howard Johnson®, Travelodge® and Knights Inn®. In addition, the company has a license agreement to franchise the Planet Hollywood Hotels brand and provide management services globally.

All hotels are independently owned and operated excluding certain hotels which are owned or managed by an affiliate of Wyndham Hotel Group.

Wyndham Rewards, the guest loyalty program of Wyndham Hotel Group, is the world's largest lodging loyalty program as measured by number of participating hotels. It offers over 37 million members the chance to earn and redeem points for stays at over 7,000 hotels throughout more than 50 countries worldwide.

In addition to free stays, members may redeem their points for hundreds of reward options. For more information, visit www.wyndhamrewards.com.

Wyndham Hotel Group is based in Parsippany, New Jersey, U.S. Additional information is available at www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com.

SOURCE Wyndham Hotel Group


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One of the world's largest hospitality companies, Wyndham Worldwide (NYSE: WYN) provides a wide range of hospitality services and products through its global portfolio of world-renowned brands.


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